Qatar Destination Brand launches at World Travel Market
Reaching a new milestone on its journey towards achieving its vision for 2030, Qatar Tourism Authority has unveiled the Qatar Destination Brand, enhancing and accelerating efforts to promote the nation globally.
The brand was unveiled to global audiences at the World Travel Market in London, the world’s most highly attended global expo for all-things tourism, ensuring maximum exposure. The word mark has been exquisitely crafted with infinite attention to detail and combines a seamless fusion of tradition and modernity.
A timeless classic, the word mark is elegant, warm, accessible, and reflective of Qatar’s vision. “The unveiling of Qatar’s first destination brand marks the beginning of a new phase in our journey towards achieving the vision for Qatar, as outlined in the National Tourism Sector Strategy 2030: a world class hub with deep cultural roots,” said Issa bin Mohammed Al Mohannadi, chairman of QTA.
“In launching this brand, which is the first to represent Qatar as a destination, and by channeling multiple characteristics of the nation’s persona, hopes, actions and vision, our efforts to promote the country and pique interest from world travelers, gain new strength and cohesion.”
Comprising bespoke designed typography, rich colour palettes, a distinct visual language, signature photography and well-crafted videography, the brand provides a striking and highly distinctive visual identity that captivates audiences and strengthens Qatar’s position as a premium tourist destination.
The Arabic word mark was designed by renowned Qatari calligrapher Ali Hassan, who sought to express his love for Qatar’s history and traditions juxtaposed with its dynamic vision and speed of development.
News Source: www.breakingtravelnews.com
You might also like
Ezeego1.com expands its presence in Mumbai
Ezeego1.com, a global travel market place, opened a new franchise store at Charni Road, Mumbai, to cater to the growing travel demands in South Mumbai. Managed by Pranit Shah, the
Emirates ends 2017 on a high note reaching fleet and product milestones
Emirates, the world’s largest international airline, is concluding another banner year of growth and innovation, marking significant milestones across its fleet, network, and product innovation initiatives, cementing its position as
Tashkent, Bishkek becoming the new Pattaya for Indian travellers
Bangkok and Pattaya have long been the favourite destinations for companies who want to send employees on incentive tours abroad, but due to notorious night life and massage parlours in
