October 25, 2024 TnH Global

Leisure Hotels Group Unveils Revamped Website to Elevate Digital Experience and Amplify Online Visibility

Leisure Hotels Group (LHG), North India’s leading experiential hospitality chain and the largest in Uttarakhand, proudly announces the launch of its redesigned website. This new portal embodies the brand’s 35-year legacy of delivering unique travel experiences by personalizing guests’ journeys through a simplified booking process.

Continuing the tradition of the “House of Brands” strategy on the website, which comprises boutique resorts, smart business hotels, sociotels and bespoke villas wherein each property maintains its unique identity while offering a cohesive experience and ensuring a seamless user journey. The enhanced digital presence is expected to boost direct bookings by 5X and strengthen Leisure Hotels Group’s brand visibility, further driving the company’s accelerative growth in commanding online market share.

The group also presents its narrative through a compelling new video, highlighting the essence of the brand. The film highlights key touchpoints that reflect the group’s core values and experiences offered to guests. Each moment is thoughtfully curated to demonstrate the distinctive old-fashioned style of award-winning and full-hearted services that the Group upholds.

Featuring vibrant visuals, artistic elements like watercolor brush strokes, and curated video content, the platform brings the charm of LHG’s scenic properties to life. With faster loading times and improved SEO compliance, the site makes it easier for guests to explore and book their stays, embodying the brand’s “Experience More” ethos, which promises immersion into diverse landscapes, spiritual, heritage and adventure.

Mona Sharma, Associate Director of Marketing, Leisure Hotels Group, remarked, “This redesign reflects our commitment to innovation, ensuring that guests have an immersive digital experience that mirrors the personalized service at our properties. The website serves as a vital introduction to the Group and the one-of-a-kind service experience that awaits. It not only supports our growth strategy but also prepares us for our ambitious expansion plans.”

The revamp plays a crucial role in LHG’s vision to expand its portfolio. Technological upgrades, including a mobile-friendly interface and optimized site architecture, ensure that the platform drives organic traffic, increases booking conversion rates, and enhances guest engagement.

To celebrate this milestone and its 35th anniversary, the website is offering a 35% discount across all its hotels, resorts, sociotels and villas. The new platform also features bespoke itineraries from seventeen destinations such as Uttarakhand’s popular regions – Kumaon and Garhwal, and includes exciting new circuits in Himachal and Goa to attract a broader audience. It also highlights guest experiences by showcasing authentic dining options, outdoor activities, and cultural excursions, encouraging guests to explore beyond their stay. The website also showcases properties that are ideal for corporate MICE events and weddings, offering versatile venues with stunning backdrops, modern amenities, and personalized planning services.