February 2, 2026 TnH Global

Taiwan Tourism Administration Kickstarts 2026 India Market Push with Mega Roadshow in Delhi and OTM Participation, Riding on Strong 20%+ Growth from India

Backed by two consecutive years of robust year-on-year growth of over 20 percent in Indian visitor arrivals, the Taiwan Tourism Administration (TTA) is set to kickstart its 2026 India market development programme with two high-impact trade outreach initiatives, the Taiwan Mega Roadshow in Delhi and a strong participation at OTM 2026, India’s leading outbound travel exhibition, scheduled from February 5-7, 2026 at Mumbai’s Jio World Convention Centre.

These initiatives mark a significant step forward in TTA’s sustained and strategic engagement with the Indian outbound market and are aligned with Taiwan’s global destination branding campaign, “Taiwan – Waves of Wonder.” Through focused trade activation, immersive destination showcases and strengthened partnerships, TTA continues to position Taiwan as a premier leisure and MICE destination for Indian travellers.

The Taiwan Mega Roadshow in Delhi, scheduled ahead of OTM, is aimed at deepening Taiwan Tourism’s engagement with key trade buyers from Delhi NCR, India’s largest gateway for outbound travel. The roadshow is expected to host around 125 leading travel trade buyers, offering them an in-depth discovery of Taiwan’s diverse tourism portfolio across leisure, luxury and MICE segments.

To deliver an immersive destination experience, the roadshow will feature interactive engagement zones including a Selfie Booth, AI Photo Booth, Digital Jigsaw Puzzle and other DIY activities, complemented by live performances by Taiwanese artists and a lucky draw. Adding an authentic Taiwanese flavour, the evening will showcase popular Taiwanese culinary delights such as Taiwanese fried chicken, bubble tea, and the iconic Kavalan whisky.

Both the Delhi roadshow and OTM participation will be supported by a strong contingent of 25+ Taiwanese tourism stakeholders, including key players such as Shih Chun Travel, Relax Go Taiwan, Welcome Wonder, Edison Tours, Apple Tour, Top International Travel Services, Tour One, and the Taiwan Visitors Association, along with officials from TTA.

Following the Delhi engagement, TTA will participate at OTM 2026 in Mumbai, as part of its strategic effort to widen outreach across Western and South India, two of the country’s fastest-growing outbound travel markets. The Taiwan Pavilion at OTM will feature a wave-inspired design, reflecting the spirit of “Waves of Wonder,” and will highlight Taiwan’s four-season tourism offerings, premium leisure experiences and strong MICE infrastructure, especially tailored for high-end Indian travellers and corporate groups.

The pavilion will also host cultural performances by Taiwanese artists and interactive DIY activities, enabling visitors to experience Taiwan’s culture, creativity and destination appeal in an engaging and memorable manner.

Commenting on the momentum and forward outlook, Paul Shih, Director – Singapore Office, Taiwan Tourism Administration, said: “India continues to be one of our most promising and strategically important tourism source markets. Over the last two years, our focused and market-specific efforts have resulted in sustained 20 percent plus growth from India, significantly outperforming overall outbound trends. With India’s outbound travel set for

long-term expansion, we remain deeply committed to investing in trade partnerships, destination awareness and product innovation. Our 2026 initiatives reaffirm our confidence in India and our intent to position Taiwan as a preferred destination for leisure, luxury and MICE travel.”

Taiwan’s focused efforts in India have translated into strong arrival numbers. In 2025, Taiwan recorded 46,134 visitor arrivals from India, marking a healthy 20.90 percent growth year-on-year. This sustained momentum follows TTA’s post-pandemic re-entry into India in January 2024 with a 360-degree market development strategy, encompassing trade roadshows, destination seminars, trade and media familiarisation trips, MICE activations, digital campaigns, PR outreach, influencer collaborations and participation at leading trade shows such as SATTE and OTM.

Over the past two years, TTA has also expanded its India strategy to include incentive travel, luxury tourism, golfing experiences, and targeted outreach in emerging markets such as East India, while continuing to strengthen partnerships with Indian travel trade, OTAs and airlines. These initiatives have helped Taiwan consistently outperform India’s overall outbound growth rate, reinforcing its growing preference among Indian travellers.

With strong trade participation, immersive destination experiences and a clear focus on partnership-led growth, Taiwan Tourism Administration’s 2026 India initiatives underline its long-term commitment to the market.

As Taiwan rides a new wave of growth from India, TTA invites the Indian travel trade to join hands in unlocking fresh opportunities, crafting compelling experiences and taking more Indian travellers to discover the many wonders of Taiwan.