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Destinations

A Peek Inside the World of Destination Marketing: A Guide to the Roles and Responsibilities of DMOs

Strategies  Words by Prem Kumar Unarguably, a tourism economy thrives on visitor arrivals. In order to enhance their appeal among visitors and attract them in large number, destinations market and

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20 Pieces of Business Advice for the New Year

STRATEGY  Words by Srishti Jindal Setting new goals and adapting and revising business practices are the hallmarks of a successful business. Considering there is something about the excitement of a

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Kick-start marketing now to regain pre-Covid FTA number

For inbound, India’s immediate target should be to regain its pre-Covid level of Foreign Tourist Arrivals (FTAs), according to Sarab Jit Singh. The country can achieve this target within two

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Budget 2021: No end to official apathy towards the tourism industry

The industry is deeply disappointed with the Union Budget 2021-22 as it could not live up to their expectations. The Budget did not offer any immediate and direct support to

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Budget 2021: What Tourism Industry Expects

As India’s Finance Minister Nirmala Sitharaman prepares to present the Government’s budget for FY 2021-22 on 1st February, there is rare curiosity about and greater expectations from the Budget, which

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Karvat Group strengthens its position; to consolidate travel ancillary services 

Karvat Group to own India travel assistance & insurance business with Dev Karvat at the helm  In a strategic move, the Karvat Group has taken over the reins of the

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Selling travel to millennials

Words by Ramsha Akhtar Selling travel to millennials Aldous Huxley said, “To travel is to discover that everyone is wrong about other countries.” Before the COVID-19 pandemic, environmental studies, reports

Travel Trade

Demystifying AI for the Travel Business

Words by Gaurav Chiripal Thanks to billions of dollars of investment in refining technical performance and commercialization, AI is now accessible and poised to have an ever-increasing impact on the

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Why data security matters

Words by Nishant Pitti EaseMyTrip’s Nishant Pitti on why and how companies should protect their data in the new normal. In the past six months, there has been a paradigm

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The Importance of Building Brand Loyalty in the Travel and Hospitality Industry

Words by Ramsha Akhtar Today, travellers have a seemingly endless variety of choices. No matter what type of business you run in the sector, there are always other companies offering