Cox & Kings bags PATA Gold Award for its Travel Brochure
Celebrating 260 years, Cox & Kings Ltd. won the prestigious Pacific Asia Travel Association (PATA) Gold Award in Marketing Media – Consumer Travel Brochure category. Cox & Kings’ entry “Experiential Showcase of the Indian Journeys” was chosen of the numerous nominations, by an esteemed Jury Panel consisting of the travel industry’s luminaries. The award ceremony that took place at Mahsuri International Exhibition Centre (MIEC), Langkawi, Malaysia recognised 32 outstanding entries from the travel and tourism industry.
Peter Kerkar, Group CEO, Cox & Kings said, “Customer engagement means a great deal to us and we are always looking at innovative ways to showcase and promote our offerings to the discerning travellers. Our Travel brochure was designed in a way that not only exhibited the vibrant offerings and experiences of India but also provided a comprehensive and informational guide to help travellers plan their trip better. We are very honoured that our innovative marketing initiatives are being recognised at a global platform like PATA.”
Cox & Kings Ltd. is a leading leisure and education travel group with operations in 22 countries across four continents. It is one of the most experienced travel companies in the world, having been in operation since 1758. Headquartered in India, Cox & Kings has over the last three decades transformed itself into a diversified, multinational travel conglomerate with a focus on the new-age global consumer.
Cox & Kings operates in three key verticals; Leisure, Education, Hybrid Hotels. Cox & Kings’ tremendous contribution to the country’s travel industry is known to all. With innovations like ‘Enable Travel’ – unique holidays for the disabled travellers to specialist brands such as ‘ Trip 360′ for adventure enthusiasts, ‘Getaway Goddess’ for women travellers and ‘Self Drive 365′ that is set to change the realm of self-drive tours in India and elsewhere, Cox & Kings has reinvented the space.
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