Essence of Assam Remains Unappreciated in India says Priyanka Chopra

Essence of Assam Remains Unappreciated in India says Priyanka Chopra

Actress Priyanka Chopra says Assam has remained largely unknown in India and she hopes to fill this gap in knowledge over a period of time. Out of the country, few know much about the state. Priyanka expressed this sentiment on Saturday after she was declared the Brand Ambassador of Assam Tourism.

“I feel there is so much true essence of this state that we in India don’t appreciate, and abroad we don’t even know,” Priyanka said, adding: “I wish I’ll be able to introduce to the world the beauty, grace and culture of Assam.”

The announcement was made at the Assam Travel Conclave 2016 by the Minister of Tourism, Assam, Himanta Biswa Sarma. “I have had many discussions with the team here and when I looked at what Assam had to offer to tourists, not just in India but across the world, I was honoured to come on board as the Brand Ambassador,” she said.

“I am looking forward to Discovering Assam and am excited to take it to the world,” she added. She said her experience with the state has been quite enriching. Taking a break from her international ventures, the Bollywood star was in Guwahati at the Travel Conclave.

Priyanka said that every state and every country has its own issues, which, however, did not mean that the doors to the world be shut down. “The government is aware about safety issues and everything that people need to be concerned about, which is why such a big initiative is being taken for tourism to promote the state. So, I think it is important to focus in the right thing — which is opening up our doors and saying ‘Welcome to Awesome Assam’,” Priyanka said while addressing reporters in Guwahati.

In addition to attending the Assam Travel Conclave, Priyanka also visited the famed Kamakhya Temple, interacted with the Assamese people, enjoyed the traditional cuisine and draped herself in the traditional “Mekhla Chador”.

News Source: IANS

You might also like

Destinations

Madhya Pradesh Tourism wins Hall of Fame Award

Awarded for bagging three consecutive National Awards for Best Tourism Also wins 10 national tourism awards Madhya Pradesh has become the first state in the country which has bagged the

Destinations

Ananda in the Himalayas Introducing the new and enhanced “Ananda Active” program

Increase your cardiovascular and muscular endurance with a program where fitness and fun comes together. Getting out and getting some fresh air is essential to a progressive workout. And there’s

Government

It is now illegal for airports, hotels and malls to sell mineral water bottles above their MRP

“Mineral water bottle will be available at the same rate at airports, hotels and malls,” said the minister. It is a widely accepted notion that airports, cinema halls, malls and