Ezeego1 launches the contemporarily designed YOLO Abu Dhabi
Ezeego1 launched its contemporary range of holiday products for Abu Dhabi, designed for the rapidly emerging affluent millennial class. YOLO (You Only Live Once) is a series aimed at presenting holiday products with a modern twist for the highly restless, globe-trotting, yet value driven Indian Millennial Traveller.
The YOLO Abu Dhabi offers a unique mix of packaged and unbundled options, giving the traveller the complete freedom to design their own holiday. The product range also features a mix of tradition and modernity, which Abu Dhabi offers in abundance. Whilst the rich heritage and traditions have been one of the key attractions, YOLO Abu Dhabi recommends the traveller to experience the one of its kind and spell binding, The Louvre Abu Dhabi, the unbeatable Ferrari World experience and host water sport activities including kayaking and the Yellow Boat Tour. YOLO Abu Dhabi also has a host of interesting night life recommendations, catering to the millennial traveller.
Speaking on the launch, Neelu Singh, Chief Executive Officer & Director, Ezeego1 said, “We are very excited to launch YOLO Abu Dhabi, which fulfills and addresses a very important product gap in the market. The product range brings out the real Abu Dhabi to the forefront and gives an opportunity to see, feel and experience Abu Dhabi from a very different lens.”
She further added, “Our strong performance in the past also gives us the confidence to scale up further and ramp up volumes for Abu Dhabi”.
Bejan Dinshaw, Country Manager, Department of Culture & Tourism – Abu Dhabi sounded very enthusiastic and optimistic about YOLO Abu Dhabi. Speaking on the launch he said, “We not only liked the concept of YOLO Abu Dhabi, but the structured plan of making this campaign, a success, is also commendable. YOLO Abu Dhabi presents the Emirate in its truest form, which is the ultimate and the best possible blend of our rich traditions, human possibilities & futuristic modernity.”
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