Israel Tourism rolls out advertising campaign in India
Having witnessed close to 60,000 Indian tourists visiting Israel last year, marking a record growth of 31%, Israel Ministry of Tourism office in India is confident of achieving its target of 1 lakh Indian tourist visitors this year. To support the forecasted growth, the Ministry has launched its summer campaign in India to attract the April – June peak holiday season.
The advertising campaign incorporates varied media platforms including television, print and digital spaces. The integrated advertising campaign ‘Begin your journey to Israel’ which includes the television commercial (TVC) showcases Israel’s famous cities – Jerusalem and Tel Aviv. The TVC shows the various facets of these two cities and their diversity.
Talking about the advertising campaign and the investments made in the Indian market, Hassan Madah, Director, Israel Ministry of Tourism – India & Philippines said, “Over the past three years, Israel has recorded a strong double-digit growth in tourist arrivals from India. In 2018 January to March, we have recorded a growth of 15% in Indian arrivals compared to the same period last year. In order to keep this momentum going and to tap into the upcoming summer holiday season, we have launched our advertising campaign. Our campaign highlights the reasons why Indian travellers should choose Israel as their next holiday destination showcasing beaches, desert experiences, different cuisines (including vegan food) to wine tours, adventure activities, historic monuments and much more.”
You might also like
Radisson debuts into Vietnam
International upscale brand enters Vietnam on idyllic tropical resort island Radisson Hotel Group has continued to expand its footprint in Vietnam with the signing of the country’s first Radisson resort,
Mandarin Oriental, Barcelona launches ‘Opera flavours experience’ accommodation package
Mandarin Oriental, Barcelona is offering guests an opportunity to experience a combination of the finest opera, Michelin-starred gastronomy and luxurious five-star accommodation. Available from 14 September 2018 to 29 January 2019, the
India Cruise Lines Association presents White Paper on “Recommendations for Indian Cruise Industry”
India Cruise Lines Association (INCLA), the only association of cruise lines in India, today presented a White Paper titled ‘Recommendations for the Indian Cruise Industry’ to Nitin Gadkari, Honorable Minister of