April 17, 2015 TnH Global 0

JW Marriott Mussoorie to provide unique ‘getaway’ experience

Until now, the JW Marriott brand in India has had an established presence in key gateway cities. Newly opened, JW Marriott Mussoorie Walnut Grove Resort & Spa is the first JW Marriott Resort in India.

Along with the highly personalized service which is synonymous of the brand, the endeavor of the team is to provide each and every guest with a unique ‘getaway’ experience. “At the resort, we aim at creating memories for our guests’ right from the time they arrive at this scenic heaven. We aspire to be North India’s premier family style resort and in order to accomplish the same; we have introduced a number of unique room packages which has something for everyone – the spa package, sight-seeing package, and honeymoon and adventure packagesetal. One of the unique selling propositions of our hotel is the 12,000 sq. ft. of entertainment space called ‘The Den’. Besides this, an activity calendar that includes yoga classes, cookery sessions, interactive games and evening hi-tea the traditional Garhwali Style stands in good stead to keep the guests engaged,” said Chandrashekhar Joshi, General Manager JW Marriott Mussoorie. He further said, “At all our restaurants, our chefs display flexibility and go beyond offering what is available on the menu to create meals customized to individual preferences. Like these, we focus on creating several touch points for our guests during the course of their stay to ensure they leave with fond memories and look forward to coming back at this stunning resort in the Himalayas.”

Key features of the property JW Marriott Mussoorie Walnut Grove Resort & Spa overlooks the scenic and serene Garhwal range and is away from the hustle and bustle of the city. The resort has five exclusive food and beverage outlets which includes JW Cafe- an all day dining; Trout House Grill & Bar- a grill lounge; Wisteria Deck- an Italian trattoria; Perch- a tea lounge and a soon-to-open Asian specialty- Teppan. It also offers a spa by renowned French wellness brand- L’Occitane and a salon by Warren Tricomi. The resort has a 12,000 sq. ft. dedicated entertainment space for both the young and young at heart called ‘The Den’ which includes a two lane bowling alley, gaming consoles, billiard room and a children’s play den. “Besides being the ideal getaway resort in North India, we are also positioning ourselves as a wedding destination.

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With 4,200 sq. ft. of banquet space along with a spacious pre function area, we have the flexibility and talent to create memorable weddings and social gatherings against the picturesque backdrop of the Himalayas,” said Joshi. Positioning of the resort: “our endeavor is to be the North India’s premier family style resort, and in order to accomplish this, we have incorporated numerous activities and facilities which are ideal for families. Like a typical resort, there will be a fairly large dependence on the wholesale and group segments. The hotel is fortunate to already have many wholesale partners on board to support the same,” said Joshi, adding, “In terms of groups, we aim to target high end residential weddings and senior management corporate off sites. In terms of pricing, we are fairly aggressive as compared to our competitors and aim to achieve this differential with our stunning product and signature elements of the renowned JW service.” Marketing plans & strategy to promote the property: “Similar to the other resorts in this part of the country, our primary feeder markets will be Delhi-NCR and the major cities in Punjab- Chandigarh, Amritsar, Ludhiana and Jalandar. Along with this, with a strong network of our national and market sales teams, we aim to drive business from our secondary markets such as Mumbai, Bangalore and Kolkatta,” said,” said Joshi, adding,

“We are also banking on Marriott Rewards, our award winning loyalty program to reach out to 13 million plus loyal customers across the world to attract the international market. Through an integrated marketing plan, which includes extensive print and outdoor advertisements in these gateway cities, we aim at creating awareness about our hotel. Lastly, with our active presence on social media, we aim at maintaining a continued interest in our property.” As for expected occupancy in the first year operation of the property, Joshi said that Mussoorie is a seasonal destination that does an average of 50-55% occupancy on an annual basis. ‘We aim to drive similar level of occupancy with a substantial price premium over our competitors. We will be targeting even higher levels of occupancies during the season months which are May, June and July,” he added.