March 6, 2021 TnH Global

Jewel Classic Hotels to invest 20 Million USD in international market

Setting new growth and recovery milestones India’s leading hospitality brand Jewel Classic Hotels, Karnal to invest 20 Million USD in international market

~ Plans to foray in London’s promising hospitality business by promoting India’s rich and royal architect and culinary heritage

~ Company to expand its brand portfolio by opening new Hotels and Restaurants in London and later in Europe

Cementing its position as a major global player in hospitality sector, leading hospitality brand Hotel Jewels Classic has announced that it will expand its brand portfolio by opening new hotels and Restaurants in London and later in Europe. Beginning its journey in 1994 under the august leadership of Col. Manbeer Singh Choudhary (Veteran) as Chairman and Mrs. Binny Choudhary as Managing Director, the brand remained a benchmark of hospitality and quality service in India. Hotel Jewel’s sister brand, Noor Mahal Palace Hotel, positioned as a luxurious palatial heritage hotel is pacing up and is a new iconic brand in the hospitality industry especially in Delhi NCR. To promote India’s royal legacy and culinary heritage and set new milestone for India’s growing independent hotel chains, the company will invest USD 20 Million in London’s promising hospitality business.

The move forms part of an aggressive expansion plan that will see one of India’s fastest growing independent hotel brands greatly increase its operational footprint in UK and other countries by 2023. The company aims to set new growth and recovery milestones for the hard hit travel and hospitality sector by expanding its footprints to London initially and later in Europe.

Noor Mahal’s new premium restaurant chain by the name of “Colonel Saab” is all set to welcome guests in London around July 2021, in the heart of the most dynamic part of town and prime real estate location the High Holborn. This will become the torchbearer of India’s rich and royal cultural legacy, architect and culinary delight. This aesthetically beautiful dining space in central London on the New Oxford Street will combine traditional with the progressive. This iconic hospitality landmark will be a contemporary viewpoint sharing a nostalgic palate of the royal bygone era, aromas and Indian flavors.

“We look forward to bringing the legendary Indian hospitality to ”Colonel Saab” in the iconic high Holborn Building, one of the busiest and prime real estate locations in Central London. The group has aggressive expansion plans, and it aims to expand its footprints in other parts of London and Europe. The year 2021 will be a turning point for the company’s expansion plans. We have roped in internationally famed F&B consultants, Culinary Experts, Vibrant team of Interior designers and Radiant chefs to chart out our global growth journey,” said Roop Partap Choudhary, Executive Director, Jewel Classic Hotels, Delhi-NCR.

“Increasingly, we are seeing demand and growth opportunities for new hotels and restaurants in fast-growing international markets. The company plans to invest USD 20 Million in London, hoping to tap in to increasing numbers of Guests with a taste for Indian Cuisine in United Kingdom and other parts of the globe. When travelers and diners from India and other emerging markets increase their travel internationally, they will also stay and dine with hotel brands they know from home,” he further added.

The Millennial population across the world is fast becoming the decision makers, heavily influencing the emergence of new trends and industry patterns in various parts of the globe. Jewel Classic group continues to evolve in an effort to go beyond guest expectations, whether it is identifying new ways to please guests in local culture or expanding the existing service offerings. Noor Mahal Palace Hotel has become the most preferred venue of choice for corporate events, MICE Affairs, Royal destination weddings and staycations in Punjab and Haryana. Noor Mahal’s Guest Satisfaction Index since inception is above 97% and the brand is proudly enjoying 80-85% of returning guests with a majority from Punjab, Haryana and Delhi/NCR.

“Jewel Classic hotels”

Hotel Jewel’s in Karnal is a unit of Jewel Classic Hotels Pvt Ltd, and stands as an epitome of comfort with the best 4-star amenities in town.

Abiding by the best of hospitality standards for the past 26 years, the brand works towards providing its guests with only the best. The rooms are tastefully designed with homely services to make customers feel comfortable and delighted. Apart from extremely convenient location, the banquet halls offer the best of facilities with exemplary personalized services and facilities, conforming to global standards. Brand’s commitment to serve the best makes it the perfect destination to organize any kind of gatherings.

Hotel Jewel’s is conveniently located to reach hassle-free. The city’s commercial center is also in close proximity to the property. The hotel features super deluxe and executive rooms, along with luxurious suites.