November 27, 2024 TnH Global

Kenya Tourism Board appoints BRANDit as its India Representative to Drive Strategic Growth

BRANDit has been appointed as the integrated sales, marketing, and PR agency in India for Kenya Tourism Board (KTB). Marking a milestone in Kenya-India tourism relations, the leading tourism representation company will be responsible for establishing Kenya, the East African nation as a leading outbound destination in India.

India has consistently ranked among the top five source markets for Kenya, contributing significantly to its tourism growth. Recognising this potential, KTB brought BRANDit on board to navigate this dynamic market and spearhead trade and marketing initiatives for MagicalKenya brand.

Commenting on the appointment, KTB’s CEO June Chepkemei, said, “India continues to be vital for Kenya. BRANDit’s expertise, trade relations, and deep understanding of the Indian tourism landscape make them an ideal partner as our Market Development Representative. We are confident that the collaboration will drive greater engagement and interest, further solidifying Kenya’s position as a must-visit destination.”

As the appointed representative, BRANDit will focus on fostering strategic collaborations and pivot travellers towards new segments and routes. Lubaina Sheerazi, CEO & Co-founder, BRANDit, said, “Kenya has always been special for us. Our goal is to establish it as a year-round destination beyond the Great Migration season and promote it in a more holistic, sustainable manner. We have devised a plan that would bring a fresh perspective to how Indians should explore Kenya.”

With extensive representation expertise and a tailored roadmap for charting Kenya’s success story in India, BRANDit is all set to strategically promote unforgettable leisure, nature, adventure, and luxury experiences.