Modernization and Multimedia Project Installations at Poble Espanyol Barcelona

Poble Espanyol is an enclosed space in the city of Barcelona which is a scale replica of a town featuring all of Spain´s most famous landmarks.  Poble Espanyol is an architectural site protected as a Cultural Good of Local Interest situated in Montjuïc and managed by PEMSAU (Poble Espanyol de Montjuïc Societat Anònima Unipersonal). Poble Espanyol is modernizing with new interactive areas and multimedia that will enable visitors to discover traditions and cultural heritage besides enjoying this open-air space with content including contemporary art, architecture, craftwork.

The new highlights include new equipment installed worth 2.3-million Euro investment. And, the best example of this renovation is the ¨Fiesta¨ area which is an audio-visual journey through Spain´s great cultural traditions.

The historical site of Poble Espanyol at Monjuïc, made up of 117 buildings that form a real Iberian town with streets, houses, squares, a theatre, town hall, artisan workshops and a monastery, aims to become a new tourist and cultural reference point that cannot be missed. It offers a tour that enables visitors to discover the variety of the Peninsula’s popular architectural heritage: Roman, Gothic, Mudéjar, Renaissance, Baroque, etc. The tour allows visitors to peacefully discover the common elements in most Spanish towns that are perfectly synthesised in this area, in accordance with the objective of the site’s creators, constructed due to the 1929 Barcelona International Exposition.

The architect Puig i Cadafalch conceived the original idea and it was materialised by his colleagues Francesc Folguera and Ramón Reventós with the help of the art critic Miquel Utrillo and painter Xavier Nogués, who travelled through 1,600 towns throughout the entire Peninsula taking notes and making drawings to capture the true essence of Spanish architecture. One of the unique aspects is that it also houses the best and broadest sample of craftwork in Catalonia which has been recognized as an Area of Artisan Interest by the Generalitat de Catalunya. Since 2001, the site also includes the Fran Daurel Museum, a distinguished collection of contemporary art that houses around 300 pieces, including work from Pablo Picasso, Salvador Dalí and Joan Miró, among others.

New technologies and interactive areas at Poble aim to generate more emotion during visits, transform content and make each visit more dynamic and didactic. Its objective is to grow in quality and experience with the proposal prepared by Mediapro Exhibitions, from the Mediapro audiovisual group.

Salvador Rovira, Managing Director of Poble Espanyol believes that ¨with this project we have achieved the objective we established and we are also certain that these installations are a new contribution, different to the other cultural offerings in Barcelona.¨

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