President of Kenya launches new international brand campaign to support tourism drive

President of Kenya launches new international brand campaign to support tourism drive

‘Make it Kenya’ to support Kenya’s position as a leading global tourism destination.

The President of Kenya, His Excellency Uhuru Kenyatta, recently officially launched Make it Kenya, a new international brand campaign that has been introduced to promote the scale and variety of tourist and investment opportunities the country has to offer.
Tourism is a vital pillar of Kenya’s economy, environment, identity and wellbeing; the industry is responsible for 1 in 10 jobs and over 12% of GDP. Kenya is renowned for its amazing beaches and world-class safari offering that provides visitors with ‘once in a lifetime’ experiences. The country is also focusing on the promotion of business (MICE), sports, adventure and cultural tourism, which helping to take the diversity of the country’ offering to new audiences.

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