Sabre taps Traci Mercer to lead B2B digital commerce for hotel, car, cruise and rail

Sabre Corporation, the leading technology provider to the global travel industry, has appointed Traci Mercer as senior vice president of hotel, car, cruise and rail, to lead commercial efforts and supplier relationships for the company’s growing land and sea customer portfolio worldwide.

In this position, Mercer will focus on defining a strategic direction and commercial initiatives to cater to the needs of lodging, hospitality, ground and sea transportation providers, ensuring Sabre is developing industry leading technology that meets distribution and e-commerce needs of this customer segment. She will be based at Sabre’s global headquarters in Southlake, Texas, and report to Sean Menke, president of Travel Network.

“Traci is a dynamic and data-oriented seasoned executive who brings more than 15 years of travel industry experience to help us drive and close new commercial opportunities in the strategic non-air segment,” said Menke. “We are bolstering the leadership in our supplier commerce department. As senior vice president of air commerce, Chris Wilding will continue to oversee the diversification of needs for more than 400 airlines participating in the Sabre travel marketplace, while Traci will strategically engage and support our commitment to hotel, car, cruise and rail customers.”

Mercer’s industry experience includes over 10 years at Expedia, Inc. working in various leadership roles, driving their business strategy and sales operations in North America and Asia-Pacific markets. Most recently, Mercer was global vice president, online revenue & growth, for Hootsuite Media, where she oversaw all revenue streams in Hootsuite’s online product ecosystem and led B2B enterprise demand generation.

You might also like

Latest

Trafalgar gives agents 100% confidence and peace of mind for all Autumn, Winter and Spring departures

The old adage of success breeds success is ringing true for Trafalgar as the guided holiday brand is thanking agents for playing their vital part in making 2017 such a

US exploring new partnership in smart cities in India

The US is exploring new partnership opportunities for developing more smart cities across India, a top US Commerce Department official said, emphasising that states will play a major role in

Simulator Training Facilities Within India Mandatory: Airline Regulator Tells Operators

Airline operators having more than 20 aircraft of one type should compulsorily have simulator training facility within India, aviation watchdog DGCA has said months after detecting lapses at an overseas