Sounds Air enlists Sabre technology to support domestic growth

Sabre Corporation announces a long-term distribution agreement with Sounds Air, which recently celebrated its 30th anniversary. Under this new agreement, Sounds Air will now be able to expand its sales and agency reach though Sabre’s global distribution system (GDS).

Based in Blenheim, New Zealand and gateway to the islands of the Marlborough Sounds, Sounds Air links the North and South Islands with scheduled flights to nine destinations, supporting the country’s growing demand for domestic travel and offering routes that cater to both locals and tourists. With annual tourism consistently on the rise in New Zealand[1], the airline has recorded a 75 percent increase in passenger bookings over the past three years. Its connection to the Sabre travel marketplace will further benefit Sounds Air as it continues to grow its operations.

“Sabre is delighted to partner with Sounds Air as they continue to expand in New Zealand. We aim to support their operations by providing Sounds Air with access to our innovative tools, including AdvanceConnect and Guaranteed Ticketing,” said Rakesh Narayanan, vice president air line of business, Sabre Travel Network, Asia Pacific. “Adding Sounds Air’s regional content to the Sabre platform will enable greater travel agency sales and broaden its distribution reach,” he added.

“Sabre delivers innovative technology that is instrumental to achieving our growth plans, as we continue to set high objectives for ourselves and maintain our passion for the people and places we serve. This has been a long-term project between Sabre and our service provider, Takeflite Solutions, and the support we have had from both parties has been exceptional,” said Andrew Crawford, managing director of Sounds Air.

You might also like

Trending

980 flights in 24 hours: Mumbai airport breaks own record

Mumbai airport, the busiest single-runway airport in the world, broke its own record when it handled 980 arrivals and landings in 24 hours on January 20. “Before this, on December

Latest

British Airways announces partnership with Vistara

British Airways and Indian domestic carrier, Vistara, have announced a new partnership that will open up more routes between India and London than ever before. As part of the new

Slider

UNICEO announces its 2018 European Congress

UNICEO – United Networks of International Corporate Event Organizers is the international association bringing together senior decision-makers in charge of corporate events representing major companies and associations internationally. UNICEO European Congress will take place in