Thomas Cook India eyes domestic travel market opportunity

Thomas Cook (India) Ltd. launched its “Incredible India Week”, to leverage the strong potential of Indian travellers keen on discovering India. Thomas Cook’s internal data has revealed a significant and growing demand of over 30% YoY from its domestic travel segment. Hence to capitalize on this yet underleveraged opportunity, the company created a unique property, the Incredible India Week, with a focussed intent to bring attractive and affordable India holidays to domestic travellers, thereby giving them further impetus to travel- within the country.

The Incredible India Week (April 4-11, 2018) is strategically timed post school exams to leverage the critical booking period for India’s peak domestic vacation season, with special pricing, lucrative deals and discounts of up to Rs. 7500 per booking; and an additional 5% cash-back on SBI debit and credit cards.

Thomas Cook’s high decibel media campaign extends across print and digital media- pan India.  The Incredible India Week enables Indian travellers choose from an extensive portfolio of group and individual domestic packages to destinations including favorites like Himachal, Uttarakhand, Kashmir, Kerala, Ladakh, Andamans, Goa; trending destinations like North East; also religious based tours like Char Dham & Mansarovar.

Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said, “A significant trend emerging from our consumer analytics is the Indian consumers’ interest in multiple domestic holidays a year- both during school vacations and shorter breaks throughout the year. With increase in access-connectivity, government initiatives such as UDAN and improved tourism infrastructure on-ground, we saw opportunity to focus on the yet underleveraged domestic segment. Our Thomas Cook Incredible India Week hence intends to showcase our exhaustive range of India packages and catalyze demand via great offers. And within a short span, we’ve already seen a surge of 45% in bookings!”

You might also like


Get ready to be inspired by Lisbon to live your life today

The beautiful capital of Portugal, Lisbon disguises itself as a quaint coastal town during the day which, by night, turns into a cosmopolitan city with mega clubs lined along the


Preferred Hotels & Resorts launches January Sale

Savings up to 40% in more than 300 destinations worldwide New Year, New Travels! Preferred Hotels & Resorts, the world’s largest independent hotel brand, launches its annual January Sale, offering


Air India Express plans fleet expansion, eyes more overseas routes

Profit-making Air India Express is preparing a 10-year vision document as it looks at expanding its fleet and flying to more foreign destinations, a senior airline official said. The plan