Thomas Cook India introduces Borderless Prepaid Card for AED

Thomas Cook (India) Ltd. has introduced the United Arab Emirates Dirham (AED) as a key currency to its multi-currency Borderless Prepaid Card. It offer customers the convenience and flexibility of loading 9 global currencies on a single card.

Based on strong demand and growing traffic from India to the United Arab Emirates (an approximately 14% YoY increase in 2017), Thomas Cook India’s inclusion of the Dirham to its multi-currency Borderless Prepaid Card portfolio, reiterates its strategic intent to harness this growth momentum. The new prepaid card will now create a seamless payment experience for its customer base of over 500,000, offering convenience, ease and security in spending while travelling across the UAE.

Speaking at the launch, Kailash Gupta, Senior Vice President & Head of Payment Solutions, Thomas Cook (India) Ltd., said, “The UAE is a top destination for Indian travellers; its convenience both as a short haul and stop-over holiday, coupled with extensive air access, new attractions (Dubai Parks & Resorts, Louvre Abu Dhabi, Warner Bros-Yas Island, La Perle, etc.) are proving to be strong growth drivers for repeat visits. Data reveals that Dubai witnessed a noteworthy 15% YoY increase in 2017 with 2.1 Mn. visitors; India retaining the top spot as its largest source market. In addition, India is equally a leading source market for Abu Dhabi with an 11.4% YoY increase in 2017. The introduction of the AED to our multi-currency Borderless Prepaid Card portfolio intends to capitalise on this growth momentum and offer our UAE bound travellers a simple, smooth and secure payment solution.”

He added that one of the pillars of today’s ‘new age of travel’ is the role of e-commerce platforms and services at each stage of the journey; before during and post travel.

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