August 11, 2015 TnH Global

‘Venture capitalists are very receptive to young teams and their ideas’

Djubo.com was simply a response to a very common issue being faced by hotels in managing online sales, especially those that cannot afford to purchase large and expensive systems, said Tarun Gulati, Co-Founder of Djubo.com. Sharing the ideas behind Djubo.com, Gulati said that a lot of hotels have been manually managing room inventory online. At best their distribution methods are semi-automated, which has been resulting in room nights going unsold. Every single room night unsold is lost revenue. “Even charming boutique hotels and cozy bed and breakfasts with loyal guests were losing out on a lot of sales because of the inability to scale up their sales teams. The need was to automate the process to reduce manpower requirement and simplify distribution of room inventory.

Thus, was born DJUBO.” Djubo.com has received an immensely positive response. All its users from beta testing opted to subscribe to DJUBO. Djubo.com is now getting on board brands with multiple properties and just small hotels. “I think the most critical part to such a positive reception can be attributed to the initial research and analysis. We worked hard on identifying the key problem areas in the entire hotel room sales process, especially in smaller independent hotels and accommodation providers, before getting into product development,”

Talking about the success of his company,” said Gulati, “This I feel resulted into a very robust product at a very affordable price point. As we continue to move forward, we put the same emphasis on research as we incorporate new features into DJUBO.”

According to Gulati, there is a huge scope for automation in the accommodation industry in India. “A lot of hotels are either using manual techniques or archaic inefficient systems to handle sales operations. Hoteliers are realizing the efficiency and cost-saving gains of automation products,” said Gulati, adding,”We too are working on adding innovative features and expanding DJUBO’s existing functionalities. So, the future looks quite bright to us.”

Travel and tourism is growing at a steady pace in India. Domestic travel has increased and so has inflow of international travelers. “This in turn is a result of government promoting tourism, development of India as a business destination and increase in spending capacity of Indians,” said Gulati.