VIRGIN ATLANTIC 2014 FINANCIAL RESULTS

Virgin Atlantic has published its annual financial results, confirming the successful delivery of its two year recovery plan and a return to profit.

For the year ended 31st December 2014, the Group is reporting a profit before tax and exceptional items of £14.4m, representing an improvement of £65.4m on the previous year’s financial performance.

The results confirm that Virgin Atlantic has delivered on the target it set in February 2013 to return to profit within two years. It is now looking to the future and positioning the business for future growth and sustained profitability whilst making significant investment in customer experience.

Calendar year ending December 2014 Group Performance at a glance:

  • A Group pre-tax, pre-exceptional items, profit over 12 months of £14.4m, an improvement of £65.4m on the year ending December 2013 (£51.0m pre-tax loss)
  • Group revenue of £2.9bn
  • Airline unit revenue up 0.5% (up 3.5% at constant currency)
  • 6,156,000 passengers flown
  • Average revenue passenger load factors of 77.38%
  • Airline unit operating costs flat year-on-year at constant currency
  • Virgin Holidays recorded a profit for the year before tax and exceptional items of £5.7m, up £3m year on year, and increased revenue by 1.1%
  • Cargo revenue down 1.8% year on year (up 3.1% at constant currency) with strong export demand from the UK

For the third consecutive year, passenger satisfaction scores have increased, with an 11% improvement since 2012. The airline’s on time performance remains high with 85.5% of flights departing within 15 minutes of schedule. Virgin Atlantic remains focused on delivering the best possible experience and service to its customers enhanced by a £300m investment in this area by 2018.

Chief Executive Craig Kreeger said:

 “We want to be the airline most loved by our customers by always putting them at the centre of everything we do. These profitable results mark the successful conclusion of our recovery period and have put firm foundations in place for the future. We are confident that we have the right fleet, network and partners in place to be more profitable than ever before by 2018.

“We had a clearly defined strategy to transform the financial performance of the business and everyone involved can be rightly proud that we delivered that in a rigorous timeframe, while investing in continuous improvements to our passengers’ experience. I would like to thank our customers for their support, and our people for delivering the exceptional customer service that remains uniquely Virgin Atlantic.”

Strategic changes in the business along with operational and cost efficiencies have driven the improved financial performance this year. In October, the airline took delivery of the first of its state of the art, fuel-efficient Boeing 787-9s, with seven more to follow in 2015 as part of a fleet regeneration programme.

Virgin Atlantic and its customers gained significant benefit from its joint venture partnership with Delta Air Lines, launched in January 2014. Over 4.5million passengers flew on joint venture services in its first year of operation and the two airlines expect this number to continue to grow in 2015. The partnership’s total number of code share routes recently increased to 484 and its peak daily transatlantic services will rise to 39 from summer 2015. This includes ten daily departures between London and New York – the world’s busiest business travel market.

The increased transatlantic flying follows a network review undertaken by Virgin Atlantic in 2014 which led to its exit from several loss-making routes. The airline also took the decision to withdraw its domestic operation Little Red, with flights between Heathrow and Manchester ceasing later this month and Heathrow and Edinburgh and Aberdeen stopping in September 2015. New routes will be launched this summer between Manchester and Atlanta, London Heathrow and Detroit, and London Gatwick and Tobago, as well as a series of seasonal flights between Belfast and Orlando and Glasgow and Las Vegas. There will also be increased frequency in services between Heathrow and major US destinations including San Francisco, Los Angeles, Atlanta and New York.

Virgin Holidays’ revenue and profit improvements were driven by a strong performance in its key North American market, where turnover grew by more than 10%, and disciplined cost control across the business. The company also enjoyed a four-point increase in its Net Promoter Score. During 2014, it implemented a new five-year plan to drive customer satisfaction, staff engagement and profitability to record levels by 2019.

Virgin Atlantic President, Sir Richard Branson, said: 

“I can’t think of a better way to complete our 30th birthday year than with a return to profit. The team at Virgin Atlantic has done a great job in turning around the airline and has the right strategy to take the business from strength to strength.  Keeping our customers and our people at the heart of everything we do gives me great confidence in our future and I look forward to the next 30 years.”

Virgin Atlantic Head of India and Middle East, Nick Parker, said: 

“We have taken some tough decisions to transform the financial performance of our business and return to profitability in 2014 while ensuring that we continued to invest in areas that matter to our customers, delivering an 11% improvement in customer satisfaction since 2012.

We have been flying to India for 15 years and are really excited about the year ahead for our customers as we build on the success of 2014.  We plan to invest £300 million to further enhance our customer experience and we will be launching our brand new 787-9 Dreamliners later this month on the Delhi/London route with our latest cabin interior enhancements that will delight our customers.”

Virgin Atlantic launched the inaugural flight from Delhi-London (now daily, non-stop) in July 2000. Passengers may choose Upper Class, Premium Economy Class or Economy Class. Our India-based travellers play a significant role in our customer-experience enhancement plans, in which £300 million will be invested – and soon they’ll be able to enjoy our new Boing 787-9 Dreamliners, which will fly Delhi- London from later this month.

Our new fleet will be configured with 31 Upper Class seats, 35 Premium Economy seats and 198 Economy seats. Upper Class passengers will enjoy a new iteration of Virgin Atlantic’s iconic Upper Class Suite, which incorporates all the features that have proved so popular as well as some new design elements. There is a refreshed Premium Economy cabin, with an even more comfortable seat and a social space – the Wander Wall – where customers can stretch their legs and mingle with other passengers. Our Economy seat will be best in class: the Recaro 3620 model, no less. And travellers throughout the aircraft will benefit from Wi-Fi connectivity, plus the latest in in-flight entertainment and the most innovative, dynamic mood lighting.

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