Virgin Australia and Sabre expand partnership
Sabre Corporation has expanded its technology partnership with Virgin Australia. This agreement further strengthens the long-standing and trusted partnership between the companies while supporting Virgin Australia’s digital modernization efforts with the addition of Digital Experience, Sabre’s next generation e-commerce platform.
“We are extremely happy with the results generated through the Sabre solutions we already have in place. The established Sabre PSS solution is a highly functional tool that has become a fundamental feature of Virgin Australia’s operations, and we’re pleased Sabre is able to support our e-commerce initiatives,” said Rob Sharp, Virgin Australia Airlines Group Executive. “We value the partnership we’ve developed with Sabre over the years and are confident this technology will continue to propel our business forward as we expand our operations in Australia and across Asia Pacific,” he added.
The companies have collaborated since 2001, when Virgin Australia began leveraging commercial and operational technology from Sabre’s broad portfolio to grow its business after its entry to the Australian domestic market in 2000. In 2013, when the carrier was ready to launch its brand transformation program in a shift from low cost to full service airline, Sabre assisted Virgin Australia with the implementation of its customer-centric passenger services system. This year, the airline will launch SabreSonic Digital Experience to develop a fully responsive website that offers end-to-end retailing capabilities.
“Sabre is proud to be Virgin Australia’s trusted technology solutions provider. With access to SabreSonic Digital Experience, they can now optimize their direct distribution channel and have better control over their retailing capabilities. This new technology gives the airline the opportunity to grow new revenue streams, including ancillaries, while offering a unique traveller experience,” said Dasha Kuksenko, Sabre Airline Solutions vice president and regional general manager, Asia Pacific.
You might also like
Africa’s First Airbus A350 XWB named The Simien Mountains
Africa’s first Airbus A350 XWB named the Simien Mountains bringing the extra features home Ethiopian Airlines, the leading airline in connecting Africa with the rest of the World, continued its
Air India to be sold out by the end of 2018, says Civil Aviation Minister
Minister of State for Civil Aviation Jayant Sinha laid out a timeline for the strategic disinvestment of state-run carrier, Air India. “We have said over and over again that from
UK Visa Costs More from today, Exemption to Students Switching to Work Visa
Tougher and more expensive visa rules announced by the UK Home Office last year are set to take effect from Thursday, affecting Indians and other nationals from outside the European
