June 28, 2024 TnH Global

Thai Airways expands technology partnership with Amadeus

Expanded agreement includes distribution of all content, a complete revamp of digital channels with Amadeus’ Digital Experience Suite, and implementation of cutting-edge network revenue management and payments solutions

The flag carrier of Thailand is making huge strides in modernizing its business with advanced technology solutions from Amadeus. Thai Airways is focused on growing revenue and improving the travel experience for its passengers after undergoing post-pandemic transformation.

To this end, the carrier renewed and expanded its distribution agreement with Amadeus to further enhance its travel retailing offerings. Amadeus travel sellers in Thailand will continue to get access to Thai Airways’ domestic content.

The carrier will also revamp its website and mobile booking channels to offer its passengers a smooth and personalized travel experience. Amadeus Reference Experience will provide a modern, responsive, and configurable user interface. Thai Airways’ website and mobile channels will be upgraded with a robust booking flow that enables travelers to switch devices all along their journey. Travelers will also be able to manage end-to-end flight bookings, check-in, and disruptions by themselves.

The carrier implemented Amadeus Travel Ready, which enables international travelers to verify their travel documents (passports and visas) within the online check-in process. This helps save time at the airport by speeding the manual document verifications at check-in, bag drop and boarding, consequently reducing queues.

To boost and optimize network revenue, Thai Airways will implement Amadeus Network Revenue Management. The carrier will benefit from this cutting-edge technology when building routes through connecting hubs, codeshares, or partnerships. Leveraging machine learning and customer choice modelling techniques, the solution enables Thai Airways to optimise pricing and availability decisions.

Finally, the airline will use the Xchange Payment Platform (XPP) from Outpayce, Amadeus’ payments business. This platform allows Thai Airways to easily accept a wide range of card and alternative payment methods from travelers. Through XPP, the carrier can accept payments globally by connecting to a wide range of specialist partners, for services like cross-border acquiring, authentication and fraud management. Thai Airways also benefits from XPP’s enhanced orchestration and analytics to continually refine its payments strategy and increase acceptance rates.

Nuthaphol Amawatana, Head of Pricing and Revenue Management, Thai Airways says, “This is a major technology investment and upgrade for Thai Airways and will provide the building blocks of our business transformation. We’ll now be able to offer travelers a more modern and seamless booking experience whether they are visiting our website or searching for travel via our mobile app. We are also pleased to continue our content agreements with Amadeus and look forward to exploring new opportunities. Thai Airways is confident in its choice of Amadeus as a technology partner for the decades to come.”

Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus says, “Thai Airways has long been an important and strategic partner of Amadeus. The agreement signed today is a milestone for us and we look forward to working hand in hand with the carrier on its transformation journey. We are confident that our technology will continue to support Thai Airways’ growth ambitions and enable the carrier to achieve its business goals.”