December 28, 2017 TnH Global

Industry awaits the grand Silver Jubilee edition of ‘SATTE’

South Asia’s leading Travel and Tourism Exhibition by UBM India

UBM India, India’s leading B2B exhibitions organiser is all set to bring in the 25^th anniversary edition of SATTE – South Asian Travel and Tourism exchange from 31^st January to 2^nd February 2018 at Pragati Maidan, New Delhi. This year, the exhibition has witnessed a tremendous response from the industry with participation from over 1,000 exhibitors and representation of over 50 countries and 28 Indian states. SATTE will provide a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs) to congregate and conduct business, arrive at solution-driven innovations to counteract economic uncertainties, and promote inbound, outbound and domestic tourism in India. This most favoured industry platform is also well-supported by the Ministry of Tourism, Government of India.

SATTE continues to receive the support of international organisations and Indian travel trade associations such as World Tourism Organisation (UNWTO), Cruise Lines International Association (CLIA), United Federation of Travel Agents Associations (UFTAA), Indian Association of Tour Operators (IATO), India Convention Promotion Bureau (ICPB), Travel Agents Association of India (TAAI), Federation of Hotel and Restaurant Associations of India (FHRAI), Travel Agents Federation of India (TAFI), Association of Domestic Tour Operators of India (ADTOI) and IATA Agents Association of India (IAAI), to name a few. Moreover, Hotel and Restaurant Association of Bhutan (HRAB) is participating as exhibitor at SATTE.

Spread over 3 days, SATTE 2018 will be witness to several exciting partnerships and announcements that promise to augur in new trends in the industry. Visitors at the signature expo can expect to witness a number of features including a special pavilion of 10 start-ups and venture capital firms to provide seed investments for captivating ideas.

Speaking on the announcement of the 25^th edition of SATTE, Yogesh Mudras, Managing Director, UBM India said, “A diverse country like India has a huge tourism potential. The industry is growing at an unprecedented pace with the urban middle class taking to every kind of travel – from conventional package tours to independent and off-beat itineraries. Low-cost airlines and higher disposable incomes have ensured that Indians are travelling more than ever before. The Indian tourism industry is the fastest growing among the G20 countries. Ease of access through online portals and hassle-free bookings and accessible pricing will play a pivotal role in ensuring that India’s travel sector grows to a $48 billion market opportunity by 2020.”