A grand South Korean Grandeur in the city – Korea Culture and Tourism Festival 2017

The 2 day Festival commenced at Ambience Mall, Gurugram

 A two day Korea festival showcasing Korea’s rich art, culture and heritage was inaugurated today by Korea Tourism Organisation (KTO), Executive Vice President Mr. Min Hong Min at Ambience Mall, Gurugram along with Suman Billa, Joint Secretary Ministry Of Tourism. 

The inauguration also witnessed the presence of other eminent representatives from regional Tourism Boards of South Korea and related organizations such as Gyeonggi Tourism Organization, Gimhae City, Busan Metropolitan City, Busan Tourism Organization, Jeollabuk Do, Gwangju Metropolitan City, Gwangju Convention & Visitors Bureau, Incheon International Airport Corporation and Visit Korea Committee.

Organised by Korea Tourism Organisation, the two day extravaganza was kicked off amidst much fanfare and authentic Korean performances such as Nanta (non-verbal performance) and B-boying (by Gambler Crew) flown from South Korea.

The two day festival also marked the signing of the MOU between leading Korean companies such as LG, Hyundai, Samsung and KTO with an aim to promote the tourism through organizing MICE groups to Korea for their employees and dealers. An endeavour to give a boost to the existing MICE tourism business to Korea, the association would bring public- private bodies together to achieve larger growth in the tourism arena.

An initiative by KTO, Korea Culture and Tourism Festival 2017 showcased famous South Korean tourist destinations, delicacies, art, culture and the country’s heritage.  The festival displayed food counters (managed by Korea Agro Fisheries and Food Trade Cooperation) to give a taste of the local Korean flavours to serve Indian taste buds besides featuring experiential attractions like face mask painting, Hangeul calligraphy and video gallery exhibiting Korean history & cultural assets.

Furthermore, the K- Beauty zone by famous Korean beauty brand Innisfree offered free make up sessions and samples to the visitors at the festival.  A special Virtual Reality zone and Photo-Op Booth had been created for the visitors to get themselves clicked wearing Korean Traditional Hanbok dress with customized background.

Speaking on the inauguration, Executive Vice President Mr. Min Hong Min said “We have organized Korea Culture & Tourism Festival for Indians to feel and experience Korean traditional & modern culture represented by Korean Wave. I hope this two days’ event will help Indian people understand and feel Korean ethnicity. We hope that Indian audience enjoy the experiential activities and Korean performances at the festival”. “Besides, we have brought the leading airlines and travel bodies at the festival to promote Korea tour products & promotions so that our visitors can make the best of everything.”

Speaking on the Korea Festival 2017, Jong Sool Kwon, Director Korea Tourism Organisation India (KTO) said “Korea Tourism Organization is entering a new dimension of tourism promotion in India with the festival. Travelling to Korea for Indians is getting more favourable with increased flight connectivity and competitive costs. With increased number of Indian travellers to Korea, we would get more adaptable to their travelling requirements.”

He further added, “4 distinct seasons such as spring flower, colourful autumn leaves, and winter snow is another charm of Korea for international travellers. Pyeongchang would be hosting the 2018 Winter Olympic Games and is emerging as a top winter travel destination in Asia. The festival was a great platform for us to communicate on all that Korea has to offer to its travellers and we hope the endeavour will go a long way.”

Indian travellers are exploring world like never before. They are evolved travellers who like immersive experiences to soak in a destination. Unlike before, Kitchen caravans have been replaced by culinary holidays, landmark visits by self-driving holidays and luxury hotels by home stays. As per a report published by Integreon (a leading global provider of outsourced legal, document, business and research support) India is among the fastest growing outbound travel markets, and is expected to be among top five as per international tourism expenditures by 2025.

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