July 27, 2018 TnH Global 0

Anantara Hotels and Resorts to launch first luxury global hotel brand in Qingyang

Anantara Hotels and Resorts, a hotel owner and operator, currently with 39 hotels and resorts in 13 countries across Asia Pacific, the Middle East, Europe, Africa and the Indian Ocean, has announced plans to diversify its portfolio in China by launching the first luxury global hotel brand in the Qingyang District of Chengdu with the opening of Anantara Jinsha Chengdu Hotel as part of the integrated Essence Chengdu project, developed by Chengdu Tai Hang Rui Hong Real Estate Co., Ltd..

Building upon Anantara’s existing portfolio in China, comprising Anantara Sanya Resort’s beachfront luxury on Hainan Island, Anantara Xishuangbanna Resort’s wild natural beauty in Yunnan, and Anantara Guiyang Resort located in the breath-taking natural surroundings in Guizhou Province the new Anantara will expand the brand’s presence in an exciting new destination.

Located in Chengdu’s western Qingyang district, Essence Chengdu will cover a 200-hectare site of five plots. Phase one will consist of mid-tier and high-end serviced apartments, town houses, high-end residential villas and the 150-key Anantara Jinsha Chengdu Hotel which will open as the only ultra-luxury resort hotel in the Qingyang district of Chengdu, fronting the project’s 47-hectare eco-wetland park to provide an urban oasis with far greater privacy and outdoor space compared to other central city hotels.

Anantara Jinsha Chengdu Hotel is to feature 150 guestrooms and suites, an all-day dining restaurant and specialty restaurant, lobby lounge and bar/tea lounge, a gym and fitness facilities, outdoor and indoor swimming pools, a spa, children’s club, additional recreational and leisure facilities, along with banqueting and meeting facilities.

Located along the Yangxi Western Third Ring Road in Chengdu, Essence Chengdu boasts a prime location with multiple advantages for business and leisure guests. The mixed use project will be a 20-minute drive from the new high speed Chengdu West Railway Station, 50-minutes from Chengdu South Railway Station and only 30-minutes from Chengdu Railway Station. Chengdu Shangliu International Airport is a 40-minute drive and Chengdu City Centre just 30-minutes.

Renowned for its pleasant climate and popular food, Chengdu is home to the world-renowned breeding and research base for giant pandas which attracts almost 100,000 visitors annually, along with a wealth of historical attractions. Anantara guests will be immersed in Chengdu’s rich heritage. The Jinsha Historical Museum, a 10-minute drive away, displays ancient relics from an archaeological dig site. As part of Anantara’s indigenous pillar, interior design is to feature Jinsha archaeological design elements.

Chengdu is the capital of Sichuan Province, serving as the economic, commercial, financial, transportation and communication centre of Southwest China. Ranked as China’s 12th most competitive city, over 150 of the world’s 500 largest companies currently have subsidiaries or branch offices in the city. Construction has begun for a high-tech industrial park for space and aviation technology. Chengdu boasts Southwest China’s largest convention and exhibition complex. Strengthening its reputation as a transportation hub, Chengdu Shangliu International Airport is China’s fourth largest airport and is expected to accommodate 60 million passengers by 2019. Strong MICE and commercial activities, along with an increase in domestic and international travellers, have promoted the development of Chengdu’s upscale hotel market.

Capitalising on Chengdu’s fast-paced developments, the new Anantara Jinsha Chengdu Hotel is strategically positioned for increasing demand. At present, hotels in Chengdu are concentrated in the city centre, accompanied by a second hotel submarket in Tianfu New District. By contrast in the western Qingyang district there are currently no upscale and luxury hotels, nor any international branded hotels, meaning that the new Anantara will be the first luxury and upscale global hotel brands in this growing and well connected part of town catering to high-end leisure and business guests.

Dillip Rajakarier, Chief Executive Officer of Minor Hotels (owner of Anantara Hotels and Resorts) commented, “We are excited to announce the first Anantara in Chengdu, China in partnership with Chengdu Tai Hang Rui Hong Real Estate Co., Ltd. This addition to our portfolio demonstrates our commitment to growth in up and coming destinations, while foreseeing and responding to demand in a way that places us firmly as a strong market leader in Asia Pacific, and beyond.”

Anantara Jinsha Chengdu Hotel is scheduled to open in 2021.