ETIHAD AIRWAYS UNITES INNOVATION WITH HOLLYWOOD GLAMOUR FOR VIRTUAL REALITY MOVIE

etihad airways has released its highly anticipated 360-degree virtual reality film starring academy award winning actress Nicole Kidman. This marks the first time that a Hollywood actor has ever starred in a fully immersive virtual reality movie. The five-minute feature, titled ‘Reimagine’, is a major coup for the innovative national airline of the united arab emirates, and immerses its viewers in a fully experiential journey following Nicole Kidman through one of its new airbus a380s flying between New York and abu Dhabi. The airline has used cutting-edge technology and multidisciplinary mediums in the feature to bring to life its acclaimed guest experience and hospitality story by engaging the consumer in various sensory interactions onboard the virtual flight.