HolidayIQ.com launches India’s first Mobile-only Holidays marketplace

HolidayIQ has launched India’s first ever mobile-only vacations marketplace ‘Holidays’, dedicated to activity based leisure travel.

The marketplace, incorporated within the HolidayIQ android mobile app, showcases 1000 plus activity based packages and allows travellers to customize their holiday using various filters including: budget, duration, vacation type and activity. The app also provides comprehensive itinerary details within each listed holiday package. The feature has various options ranging from day-activities of just 1 hour to offbeat, all-inclusive holiday packages of up to 15 days, with prices from Rs. 100 to Rs. 1.6 lakhs.

Commenting on India’s first ever mobile-only holidays market place, Hari Nair, Founder & CEO, HolidayIQ, said, “There are two major shifts in the way Indians plan holidays today. Over 70% of holidays planned on HolidayIQ are through mobile devices. Secondly, we are moving from destination-led holidays to experienceled ones. And so, we have aggregated the first ever mobile-only activity-led vacations marketplace. We have associated with some of the best players in the industry including Giftxoxo, Tushky, Exploita & Padharo to provide a vast range of experiential holidays for Indian travellers. People can also review all these holidays individually on the app helping other travellers plan better.”

These vacations include over 1000 activities ranging from cycling to hiking, zorbing to river rafting, Bollywood inspired walks to culinary trails. They can suit varied budgets starting with holidays such as ‘6-hour Vineyard trail at Grover Zampa Vineyards in Nasik for Rs. 400’ to a ‘9- day holiday in the Andamans including swimming with elephants at Rs.1.6 lakh’.

HolidayIQ.com is a premier holiday information portal powered by India’s first & biggest travel community; enabling travellers to first discover numerous vacation choices, then plan holiday trips in full detail and finally, share holiday experiences with millions of other travelers. One can download the app using < http://www.holidayiq. com/mobile/app>

Highlights of Mobile-only vacations marketplace:

• Over 1000+ curated activity-based travel packages listed, across all regions of India
• Activities starting from 1 hour to 14 days, ranging from Rs. 100 to Rs 1.6 lakh
• Partners with over 100 carefully selected aggregators & agents to create the market place
• Holidays evolving from destination led to experience led