IATO debates on ‘Marketing – stop serving old wine in a new bottle.’

IATO debates on ‘Marketing – stop serving old wine in a new bottle.’

IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.

Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.

You might also like

Latest

New president for P&O Cruises Australia

P&O Cruises Australia has announced the appointment of a full-time president, reflecting its growth in 2015. Sture Myrmell, who is currently senior vice president P&O Cruises, will take responsibility for

Destinations

India International Hospitality Expo 2018 concluded successfully

India International Hospitality Expo (IHE 18) started out with a grand vision – to become the Biggest Hospitality Show in Asia. As the curtain falls on the first chapter of

Trending

Steps taken to strengthen NE states air connectivity: AAI

The Airports Authority of India (AAI) has taken initiatives to strengthen regional air connectivity in the north eastern states, a top AAI official said. A new terminal building is being