IATO debates on ‘Marketing – stop serving old wine in a new bottle.’

IATO debates on ‘Marketing – stop serving old wine in a new bottle.’

IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.

Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.

You might also like

Latest

No World for Nomadic Wanderlust

Globetrotters find themselves caged in the COVID infected world.  Pradeep Chamaria We are passing through the most critical moment in history. It’s not only time for prayer but also for

Slider

Top 10 unique day trips from Qatar’s capital

Qatar Tourism has rounded up some of the leading attractions to visit outside Doha Iconic sites and hidden treasures are never more than 90 minutes away Qatar Tourism is calling

Latest

‘Make in India’ high speed train coaches will be manufactured at two-thirds of the cost of a regular train coach

Ministry of Railways just revealed that India will soon get self-propelled trains sets, which can travel at the speed of 160 kmph. The Integral Coach Factory (ICF) has taken up