IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Emirates Announces Global Offers on Airfares to New Destinations in 2016
Ringing in new adventures for the new year, Emirates is launching its much-awaited global sale to inspire and encourage travelers to explore new destinations and revisit their favourite cities. For a
Success Story: India Strengthens Its Position as a Key Market for Sharjah
Sharjah’s tourism sector is entering a transformative phase in 2025, driven by strategic investments, international partnerships, and an enhanced focus on high-value markets. According to H.E. Khalid Jasim Al Midfa,
ixigo integrates 30K to offer frequent flyer benefits in one place
Flight travellers can now access all frequent flyer benefits in one place with ixigo ixigo, India’s leading travel marketplace, has announced the integration of 30K, a leading provider of frequent
