IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Indian aviation market has vast growth potential: Indigo President
Indian aviation market has vast growth potential and can achieve the target of flying 500 million passengers annually within the next decade, Indigo airlines president Aditya Ghosh said here. Ghosh
New rail website, app soon to help book tickets faster
The railways is set to launch a revamped website and new Android-based Indian Railways Catering and Tourism Corporation (IRCTC) mobile App to ensure faster and easier ticket-booking and help passengers
Ethiopian inaugurates the largest and most modern in-flight catering centre
Africa’s largest Airline Group, Ethiopian Airlines, is pleased to announce that its newly built, state of the art In-flight Catering Facility has officially inaugurated on October 29, 2016. The new G+1 In-flight
