IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Domestic Tourism key to the revival of the tourism sector: Dr. Ankur Bhatia
In an exclusive interview, DR ANKUR BHATIA, Executive Director, Bird Group, explains the impact of the COVID-19 on tourism and strategies to deal with the crisis. Dr Bhatia sees a
Nusa Dua Beach Hotel & Spa is a proud winner in the two categories of Bali Tourism Awards 2017
Nusa Dua Beach Hotel & Spa honored with “Bali Leading Thematic Resort” and “Bali Leading Resort in Nusa Dua” at Bali Tourism Awards 2017/2018. Nusa Dua Beach Hotel & Spa
Celebrated chef Marc Haeberlin joins luxury Swiss resort Bürgenstock
French chef of L’Auberge de L’Ill to head RitzCoffier by Marc Haeberlin at newly renovated luxury Bürgenstock Resort in Lucerne; Michelin-star chef to attract GCC visitors The Bürgenstock Resort Lake


