IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Saudia Named “Best Airline Staff Service” at the 2025 Skytrax Awards
The airline climbs to 17th place in global ranking, reflecting excellence across the guest journey Saudia, the national flag carrier of Saudi Arabia, has been named “Best Airline Staff Service”
Kenya Celebrates Lamu Yoga Festival
Teachers of yoga and the community on Lamu island are proud to announce that they have come together to host the Lamu Yoga Festival (LYFe) on March 12 – 16,
Karvat Group strengthens its position; to consolidate travel ancillary services
Karvat Group to own India travel assistance & insurance business with Dev Karvat at the helm In a strategic move, the Karvat Group has taken over the reins of the
