IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
‘Restaurant India Awards’ confer Momo Café at Courtyard by Marriott Bengaluru
Momo Café at Courtyard by Marriott emerged as the winner ofthe ‘Best 24 Hours Dining Restaurant in South India’ at the recently concluded, Restaurant India Awards 2016, organized by Franchise
Tourism Minister of Uttarakhand launches UTM Brochure in New Delhi
Shri Satpal Maharaj Ji, Hon’ble Minister of Tourism, Uttarakhand released the Uttarakhand Travel Mart (UTM) Brochure in New Delhi to boost Tourism. Shri Ajay Gupta, Chairman & Managing Director of
Kenya launches e-Visas for travellers
From July 2, 2015, major changes in Kenya’s visa policy will come into place. Unlike in the past when Indians were able to get their visa on arrival in Nairobi
