IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Chennai to Bengaluru: Travel by land faster than by air
Chennai to Bengaluru in 30 minutes! No, this is not a figment of imagination, or worse a videogame, but a proposed mode of transport. A US-based company which has embarked
Virgin Atlantic celebrates 15 years – Connecting India to UK
Virgin Atlantic is excited to celebrate 15 years this July of delighting customers from Delhi to London and beyond! Bringing desperately needed competition to the route, since the launch on
Yangliuqing New Year Painting: a unique art form of Chinese folk culture
Also known as ‘paper paintings’ and ‘painted pictures’, Yangliuqing New Year Painting is a unique art form in Chinese folk culture. The paintings are called “New Year paintings” because they
