IATO debates on ‘Marketing – stop serving old wine in a new bottle.’

IATO debates on ‘Marketing – stop serving old wine in a new bottle.’

IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.

Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.

You might also like

Slider

Expedia TAAP 2026 Spring Deals Are On

What: Expedia Travel Agent Affiliate Program (TAAP) has launched its 2026 Spring Deals, giving travel agent partners access to exclusive savings of 25% or more on thousands of hotels worldwide.

Destinations

Muziris wins PATA Gold Honour for Kerala Tourism

Hailed for global leadership and innovation in tourism practices. Kerala Tourism was bestowed the top Pacific Asia Travel Association (PATA) Award for heritage conservation in an honour that highlights the

Trending

Turespaña launches International Tourism Promotion Campaign

Turespaña organization dependent on the Ministry of Energy, Tourism and Digital Agenda has launched “Spain in 10 seconds”, a new tourism promotion campaign which is based on personal recommendations and