IATO debates on ‘Marketing – stop serving old wine in a new bottle.’

IATO debates on ‘Marketing – stop serving old wine in a new bottle.’

IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.

Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.

You might also like

Destinations

No control over Dalai Lama’s travel plans: India

India brushed aside China’s opposition to Dalai Lama’s upcoming visit to Arunachal Pradesh saying that it had no control over his travel plans within India. The foreign ministry also said

Hospitality

LILY HOTELS HOSTS PRODUCT UPDATE AND NETWORKING LUNCH IN CHANDIGARH

Lily Hotels Pvt. Ltd. in association with LINKIN Reps. Pvt. Ltd., recently hosted an exclusive  lunch for the travel trade partners in Chandigarh.  The resorts operated by Lily Hotels in

Destinations

Hon’ble Minister for Tourism, Govt. of Goa, Manohar Azgaonkar flags off GTDC – Honda NAVi Goa Hunt 2017 event

18 renowned journalists and online bloggers participating in the Explore Goa event Event  to give wider reach to Goa’s lesser known  facets Medical partner Manipal Hospitals Dona Paula Goa supports two