IATO debates on ‘Marketing – stop serving old wine in a new bottle.’

IATO debates on ‘Marketing – stop serving old wine in a new bottle.’

IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.

Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.

You might also like

Travel Trade

Haritha Villas + Spa participates in 3-city roadshow to enhance presence in the India Market

To penetrate the Indian market, Haritha Villas + Spa recently participated in a 3-city roadshow hosted by Sri Lanka Tourism which was held in Delhi, Mumbai & Hyderabad from September

Latest

Marriott all set to debut in Taiwan

Taipei Marriott Hotel is scheduled to open in July 2015. Marriott International is all set to expand its global portfolio with the anticipated July opening of the Taipei Marriott Hotel,

Government

New Haryana line to link with Delhi Metro

Haryana government will construct a new high-speed rail corridor that will begin where the Delhi Metro’s Yellow Line ends and stretch into Old Gurugram across the expressway. The Haryana government