IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Jordan An Ideal Host for MICE
In addition to the reliable warm and sunny weather through out the year, Jordan is a land of great history and even greater beauty. Thanks to its outstanding hotels (with
UP CM inaugurates the first luxury cruise in Varanasi
Luxury cruise Alaknanda came as a Krishna Janmashtmi gift to the tourists visiting Varanasi. Chief minister Aditya Nath Yogi was the first among others to take inaugural ride recently from
Experience global culinary delights at Atlantis, The Palm with your staycation this summer
Take your taste buds on a journey they’ll never forget with the Atlantis Delights Package. Enjoy complimentary breakfast and dinner per person per night, as well as 50% off lunch
