IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Thailand tourism generates 840 billion Baht in first four months of 2017
Witnessed a growth of 17% arrivals from India Thailand’s Ministry of Tourism and Sports released figures showing that during the first four months of this year, 12 million visitors came
Global aviation major Boeing announces setting up of Boeing Defence India
It said BDI to serve as a framework enabling to draw on growth and productivity benefits in India. Global defence and aviation major Boeing on Wednesday announced setting up of
Chatbox launches messaging ecosystem for personalized experiences
Chatbox Instant Apps facilitate the dynamic exchange of rich, structured data within messaging streams and can be deployed to any channel, carrier or hardware Chatbox has announced the launch of
