IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
The CocinAR plan won the Excelencias Gourmet Award
The cuisine of Argentina gained a new global recognition: the CocinAR Plan – designed by the Ministry of Tourism of Argentina in 2016 to spread the excellence and variety of
Sikkim – a role model for tourism development
The Himalayan state is going the organic way and is showing the country the way to tourism development. The landlocked state of Sikkim has emerged as a destination of choice
Visit Utah Welcomes Tera Atwood to Spearhead Global Market Initiatives
The Utah Office of Tourism has appointed Tera Atwood as its new Global Markets Specialist, marking a significant step in strengthening Utah’s presence in key international markets, with a dedicated
