Israel Ministry of Tourism appoints Blue Square Consultants as new PR partner
Israel Ministry of Tourism (IMOT) has appointed Blue Square Consultants (BSC) as its new Public Relation (PR) partner in India. BSC will be responsible for all aspects of Israel tourism’s communication strategy, consumer PR, brand management across its key target markets.
Confirming the appointment, Hassan Madah, Director – IMOT India & Philippines said, “We’re pleased to be working with Blue Square Consultants to drive all our communication strategies in India. India is one of the key emerging markets for us and with this new association we hope to further strengthen our presence in India and witness an increase in tourist arrivals.” He also added that Israel recorded a growth of 13% in 2016 over the previous year with 44,672 Indian tourists visiting the destination.
Lubaina Sheerazi, COO, Blue Square Consultants stated, “We are delighted to be assigned the PR responsibilities of Israel Ministry of Tourism in India. The appointment is a reaffirmation of our strong expertise in the communications domain within the tourism and hospitality sector. We have the requisite knowledge and an excellent track record in managing PR mandates for various tourism boards. We are confident of helping Israel reach its goals and create its own identity as a leisure destination among Indian travellers.”
Blue Square Consultants is headquartered in Mumbai and also has offices in Delhi and Chennai.
You might also like
With 1400 PAX, Turkiye hosted the biggest MICE group from India in 2021
05 charter planes were organized by Turkish Airlines to fly-in the group The group experienced the all-inclusive facility & hospitality of Antalya, Belek region Turkiye hosted a big MICE group
Foreign tourist inflow to double in three years: K J Alphons
Minister of State (Independent Charge), Tourism, GoI, K J Alphons said today that the government is taking all measures to double the tourists inflow in India in next three years.
TripAdvisor appoints Gary Fritz as Chief Growth Officer and President of Asia Pacific
TripAdvisor (NASDAQ:TRIP), the travel planning and booking site announced that Gary Fritz has joined TripAdvisor’s management team as the chief growth officer of TripAdvisor and president, Asia Pacific. In his capacity as
