Israel Ministry of Tourism appoints Blue Square Consultants as new PR partner
Israel Ministry of Tourism (IMOT) has appointed Blue Square Consultants (BSC) as its new Public Relation (PR) partner in India. BSC will be responsible for all aspects of Israel tourism’s communication strategy, consumer PR, brand management across its key target markets.
Confirming the appointment, Hassan Madah, Director – IMOT India & Philippines said, “We’re pleased to be working with Blue Square Consultants to drive all our communication strategies in India. India is one of the key emerging markets for us and with this new association we hope to further strengthen our presence in India and witness an increase in tourist arrivals.” He also added that Israel recorded a growth of 13% in 2016 over the previous year with 44,672 Indian tourists visiting the destination.
Lubaina Sheerazi, COO, Blue Square Consultants stated, “We are delighted to be assigned the PR responsibilities of Israel Ministry of Tourism in India. The appointment is a reaffirmation of our strong expertise in the communications domain within the tourism and hospitality sector. We have the requisite knowledge and an excellent track record in managing PR mandates for various tourism boards. We are confident of helping Israel reach its goals and create its own identity as a leisure destination among Indian travellers.”
Blue Square Consultants is headquartered in Mumbai and also has offices in Delhi and Chennai.
You might also like
Moscow attracts more business tourists from India with customized offers and unique experiences
In recent years, promoting Moscow as an ideal destination for MICE tourism has become a priority tasks of the Moscow City Tourism Committee. The steady influx of travelers to the
Anand, Singh, re-elected as FAITH Chairman and Vice Chairman
With the IATO (Indian Association of Tour Operators) President Subhash Goyal finally relenting in the larger interest of the industry, FAITH (Federation of Associations in Indian Travel & Hospitality) finally
Warner Bros Theme Park in Abu Dhabi to open on July 25
Miral announced that Warner Bros. World Abu Dhabi, an indoor theme park will open its doors to the public on 25th of July 2018. When the highly-anticipated Warner Bros. WorldTM Abu Dhabi