Israel Ministry of Tourism appoints Blue Square Consultants as new PR partner

Israel Ministry of Tourism (IMOT) has appointed Blue Square Consultants (BSC) as its new Public Relation (PR) partner in India. BSC will be responsible for all aspects of Israel tourism’s communication strategy, consumer PR, brand management across its key target markets.

Confirming the appointment, Hassan Madah, Director – IMOT India & Philippines said, “We’re pleased to be working with Blue Square Consultants to drive all our communication strategies in India. India is one of the key emerging markets for us and with this new association we hope to further strengthen our presence in India and witness an increase in tourist arrivals.” He also added that Israel recorded a growth of 13% in 2016 over the previous year with 44,672 Indian tourists visiting the destination.

Lubaina Sheerazi, COO, Blue Square Consultants stated, “We are delighted to be assigned the PR responsibilities of Israel Ministry of Tourism in India. The appointment is a reaffirmation of our strong expertise in the communications domain within the tourism and hospitality sector. We have the requisite knowledge and an excellent track record in managing PR mandates for various tourism boards. We are confident of helping Israel reach its goals and create its own identity as a leisure destination among Indian travellers.”

Blue Square Consultants is headquartered in Mumbai and also has offices in Delhi and Chennai.

You might also like

Aviation

Vietnam Airlines expands partnership with Sabre

Vietnam Airlines and Sabre Corporation are delighted to announce an expanded agreement which reaffirms their long-term partnership. The carrier will leverage the breadth of SabreSonic, Sabre’s passenger service system (PSS)

Latest

Jet Airways adds more Gulf routes

Indian carrier to launch new flights to UAE and Saudi Arabia Jet Airways will expand its Gulf operations in August with the launch of new flights to Saudi Arabia and

Transport

Cabinet clears civil aviation policy

Expect better fares, passenger-friendly amenities The Union Cabinet cleared the Civil Aviation Policy unveiling a slew of passenger-friendly measures including capping of airfares at Rs 2,500 for an hour-long flight. The