Kenya Comes Calling with High Profile Products & Services

Kenya expands the product portfolio for India market.  Kenya Tourism Board concluded its travel trade interaction across three cities, which collectively witnessed participation of Indian travel trade delegates. The multi-city workshop commenced from Chandigarh on the 9th of March followed by, Bengaluru and Ahmedabad on the 11th & 13th of March 2015 respectively.

The B2B sessions were attended by Kenyan travel partners who updated the agents on the unique travel products in Kenya. The national carrier, Kenya Airways was airline partner for the workshop. African Quest Safaris, Big Five Tours & Safaris, Exclusive African Treasures, Golden Holidays Travel Group Kenya, Holiday Bazaar, Safari Trails, Serena Hotels, Silverbird Travel Plus, Somak Travel, Vintage Africa and Wildtrek Safaris were the representative partners of Kenya who participated in the workshop.

Despite various concerns the fall in Indian arrivals during January-September period as compared globally was less by 5%. During the period, 42,910 Indian tourists travelled to Kenya in the first nine months of the year 2014.

India still stands strong and is the biggest market in Asia for Kenya. And overall, India is the 5th largest source market. Kenya is coming up with various promotions and activities to highlight the destination in India and attract the ardent travelers wanting to be up close with nature and wildlife.

With India being one of the most prominent markets, the tourism board aspires to expand the diverse product offering of the destination through a gamut of integrated destination marketing initiatives.

Ms. Betty Ichan, Marketing Manager, Kenya Tourism Board said, “India is a very important market for us. Our motive in the workshop is to interact with the Travel trade and emphasize our interest in the Indian market. We will continue to aggressively market our products in the Indian market through various initiatives such as online training programme, joint ventures, one-to-one interactions with the travel trade, cinema campaigns, media FAM trips and consumer campaigns, etc “

Lucie Malu, Country Manager – India, Sri Lanka, Nepal & Bangladesh, Kenya Airways added, “KQ is launching an exciting new Summer Schedule in India with effect from 29th March 2015, offering 2 Daily flights between Mumbai & Nairobi. We will operate a mixed equipment of B787 and B738 equipment from Mumbai to Nairobi. Our new Dreamliners offers very spacious interiors with large view windows, Mood Lighting, State of the art entertainment systems & a Private lounge in Business class. In Nairobi, we have a new state of the art departure Terminal (Terminal 1A). This Terminal was finished last year and is exclusively used by Kenya Airways and its partner airlines. So a revamped airport, new increased baggage allowances and a brand new summer schedule speaks of a New Kenya Airways.”

Kenya delegates interfaced with the travel trade fraternity on a B2B platform with a view to exchange newly developed itineraries and enhanced product offerings designed especially for the Indian market. The private sector is also keen on investing and the market has witnessed an enhancement in the number of hotel chains attracting Indian travelers.

Lucky draw was held in all the three cities. Two winners from each city were given free ticket to explore Kenya. KTB with Kenya Airways will be organizing FAM trip for the lucky draw winners in the coming months. It will be a great opportunity for the travel agents to learn about the product and experience the diversity.

It is a country which has something for everyone. With the changing times also it has kept the cultural essence together. From the pristine beaches and coral reef, equatorial forests and mighty snow-capped mountains, searing deserts and cool highland retreats and endless opportunities for adventure, discovery, relaxation, it has more than one can ever expect from one single country to offer.

About author

Kenya Tourism Board
Name:               Email: pr@tracrep.com

You might also like

Latest

Top Summer Adventures in Engadin St. Moritz

St. Moritz, located at 1,856 metres in the Upper Engadin observes dry, sparkling “champagne climate” and plenty of sun shine almost throughout the year along makes it ideal for hosting

Trending

M/o Tourism streamlines Hotel Classification guidelines to make them simple, transparent and time bound

Ministry of Tourism has streamlined the Hotel classification guidelines to make them simple, transparent and time bound. The application for classification and payments of fees have been made through digital

Aviation

AirAsia to expand services from Kolkata, fares start from Rs 1,699

AirAsia India has expanded its fleet size to 18 planes with the induction of a new Airbus A320, which will help it add new routes and enhance the frequency between

Destinations

The Suvretta House introduces summer holiday packages for summer in the Engadin Valley

  “Endless snow-white mountain landscapes in winter and breathtaking flower-overdrawn green valleys surrounded by mountains in summer” Slogans like this attract tourists to the Engadin valley every year. The Survetta House

MICE

There should be more exchanges between Chinese and Indian citizens: Ma Zhanwu

There should be more exchanges between Chinese and Indian citizens and greater travelling opportunities between two countries, said Ma Zhanwu, Chinese Consul general in Kolkata at the sidelines of Bengal

Aviation

British Airways planes carrying Christians attacked by strange birds in air

A British Airways plane was attacked on air by birds of prey that completely damaged the aircraft. it took a lot of efforts before the pilots were able to land

Latest

An Appsolutely friendly complaint registration system for tourists

Working almost in sync with Goa Tourism to give tourists a platform to address their woes on transportation issues, the Directorate of Transport, Govt. of Goa has launched a Complaint Registration mobile app. The App,  provides  a convenient  facility

Latest

Tourism Minister welcomes news that Club Med is taking over the Beachcomber Seychelles Sainte Anne Resort & Spa

The New Mauritius Hotels Ltd., which owns 100 percent of the shares of Ste Anne Resort Ltd, has signed an agreement with the French Group, Club Med, for the redevelopment

Trends

‘Paryatan Parv’ to be organized nationwide from 16th to 27th September

The Ministry of Tourism, Government of India in collaboration with other Central Ministries, State Governments and Stakeholders is organizing a “Paryatan Parv” across the country from the 16th to 27th September 2018. The Ministry under

Destinations

FCM Travel Solutions and KPMG release white paper on business travel in India

FCM Travel Solutions and KPMG released a white paper on business travel in India on Monday which highlights business travel in India will treble from the present level by 2030

Destinations

100% Pure New Zealand hits sixteen with new look and richer story

The latest evolution of Tourism New Zealand’s 100% Pure New Zealand campaign has defined the country’s unique offering. The latest evolution of Tourism New Zealand’s 100% Pure New Zealand campaign

Reports & Survey

Sri Lanka targets 440,000 Indian arrivals for the year 2018

Sri Lanka Tourism held a Press Conference in New Delhi, today morning, announcing, a path breaking record of historic growth, with 384, 628 arrivals from India market in 2017. Understanding

0 Comments

No Comments Yet!

You can be first to comment this post!