Lion Air signs GDS agreement with Sabre to fuel its growth strategy

Sabre adds highly-valued content from leading low-cost carrier in Asia to its global marketplace

Sabre Corporation announced a new content distribution agreement with Lion Air, the largest privately-owned airline in Indonesia, and its subsidiary, Wings Air, as the preferred global distribution system (GDS) to offer Lion Air content in the carrier’s home market.

Sabre has served as a strategic partner to Lion Air and supported both the airline’s reservations and planning and scheduling capabilities through its innovative SabreSonic passenger services system and AirVision portfolio of solutions since the carrier first began operations 18 years ago. Now the airline strives to achieve even more ambitious growth, including a plan to quintuple the size of its fleet with the world’s largest number of aircraft on order. As Indonesia remains a rapidly growing travel market, Lion Air is expanding operations and its relationship with Sabre, selecting them as their primary GDS to distribute content across its innovative global travel marketplace.

“With our content now available to 425,000 travel agents across the globe, the extension of our agreement with Sabre will be instrumental to our continued success and will provide us with the visibility needed to support our growth objectives throughout Asia Pacific and beyond,” said Rudy Lumingkewas, CEO, Lion Air.

“As the leading GDS in Indonesia, we are in a unique position to best support Lion Air’s growth through the distribution of new bookable content on the Sabre platform,” said Rakesh Narayanan, vice president, air line of business, Sabre Travel Network Asia Pacific. “This new agreement is a testament to the solid, longstanding partnership that has developed between Lion Air and Sabre over the years. Our industry-leading solutions will serve as a solid technological foundation for Lion Air as it continues to expand operations while our global marketplace will help fuel the aggressive growth the airline is looking to achieve,” he added.

Lion Air and Wings Air operate an extensive domestic and international network of routes with 166 aircraft based in the main hub of Jakarta.

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