No off-season now, monsoon tourism sees 30% increase
Compared to the list of domestic destinations that are popular during summer vacation or in the second-half of the year during Diwali and year-end winter holidays, the list of monsoon holiday spots isn’t that long. But in the past few years, the list has grown to go beyond the conventional destinations like Goa and Kerala and include a number of smaller and lesser-known places across the country. With more and more people taking short holidays during long weekends, the concept of ‘off-season’—the monsoon months of June, July and August when tourist traffic falls—has almost turned obsolete.
Shravan Gupta of FCM Travel Solutions said, “There is nothing called ‘off-season travel’ in India anymore. In fact, the spirit of India truly comes alive during monsoons, showcasing its dense and diverse natural riches. We have seen a 52% increase in last-minute booking this season, largely from travellers keen on outdoor activities like whitewater rafting, hiking trails and trekking in rainforests.”
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