Preferred Hotels & Resorts announces 2015 year-end result
Preferred Hotels & Resorts, the world’s largest global provider of sales, marketing and distribution services to independent luxury hotels, has announced phenomenal 2015 year-end results. Last year, the company marked a major milestone in its 48-year history by generating more than $1 billion ($1.011B) in reservations revenue on behalf of its member hotels worldwide, a 15% increase over the previous year. In a pivotal move, Preferred Hotels & Resorts also successfully executed a comprehensive rebranding in March 2015 that marked the onset of its new consumer-focused strategy, and also welcomed 91 new properties across 35 countries to its global portfolio.
“Preferred Hotels & Resorts successfully achieved several major milestones in 2015, and I am incredibly proud of these accomplishments that have us well positioned for significant, focused growth,” said President & CEO Lindsey Ueberroth. “With an innovative approach to hospitality, we remain steadfast in our commitment to providing curated travel experiences and innovative travel services with a continuous focus on brand integrity. We are excited to undertake the many opportunities for growth and collaboration that 2016 will bring.”, he informed.
“We are delighted to share this important announcement for Preferred Hotels & Resorts with the Indian market. These noteworthy developments are a great indicator of the company’s continuing momentum towards focused growth and creating new hospitality industry benchmarks on a global scale,” added Executive Vice President Saurabh Rai.
In 2015, the brand marked first-time presence in Israel, Ecuador, and Anguilla with the additions of The Carlton Tel Aviv, Royal Palm Hotel Galapagos, and Zemi Beach House Resort & Spa, respectively, and enhanced its footprint in markets such as Barcelona, Rio de Janeiro, Sao Paulo, Florida (USA), and Seoul.
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