Preferred Hotels & Resorts celebrates 50 years of inspiring travel

World’s largest independent hotel brand announces year-long Golden Anniversary campaign featuring its first-ever video campaign and social media microsite, exclusive bonus points promotion, and experience-rich package

Fifty years after 12 North American hoteliers established Preferred Hotels Association as a referral organization, this week, the Preferred brand celebrates its 50-year anniversary of curating exceptional independent hotels that deliver authentic, memorable, and inspiring travel experiences. Over the past five decades – filled with expansion into every region of the world and the continued addition of experiential programs and technology – the company has evolved to become Preferred Hotels & Resorts, the world’s largest independent hotel brand with more than 650 one-of-a-kind member hotels, resorts, and residences across 85 countries.

To commemorate this major milestone, Preferred Hotels & Resorts has launched a year-long Golden Anniversary campaign that invites travelers to explore its vast portfolio of independent hotels through a series of consumer-driven initiatives. Among the celebratory activities launching today are an inspiring video series; a new social media campaign, #PreferredCelebrates50; a Golden Anniversary package; multiple booking incentives; and a dedicated Golden Anniversary microsite that will serve as the hub of all related activity throughout the year.

“The story of the Preferred brand has been one of incredible success, growth, innovation, and perseverance, and stands as a true testament to the strong value the global travel community places on the truly independent hotel experience,” said Lindsey Ueberroth, Chief Executive Officer, Preferred Hotels & Resorts. “United by a deep passion for hospitality, our global network of associates and hoteliers continues to embrace authentic travel as an important and essential part of life. We are so excited to celebrate this momentous occasion with travel enthusiasts worldwide through our Golden Anniversary Campaign, which honors our strong heritage while highlighting the opportunities for discovery and evolution that lie ahead.”