President of Kenya launches new international brand campaign to support tourism drive
‘Make it Kenya’ to support Kenya’s position as a leading global tourism destination.
The President of Kenya, His Excellency Uhuru Kenyatta, recently officially launched Make it Kenya, a new international brand campaign that has been introduced to promote the scale and variety of tourist and investment opportunities the country has to offer.
Tourism is a vital pillar of Kenya’s economy, environment, identity and wellbeing; the industry is responsible for 1 in 10 jobs and over 12% of GDP. Kenya is renowned for its amazing beaches and world-class safari offering that provides visitors with ‘once in a lifetime’ experiences. The country is also focusing on the promotion of business (MICE), sports, adventure and cultural tourism, which helping to take the diversity of the country’ offering to new audiences.
You might also like
OYO appoints Troy Alstead as its board member
Former Starbucks veteran will help the company strengthen its focus on corporate governance at multiple levels OYO Hotels & Homes has appointed Troy Alstead as an independent member of the company’s
Maldives 3rd consecutive win as ‘Best International Island Destination’ at outlook traveller award 2017
Maldives consecutively wins the Outlook Traveller award yet again for the third time as ‘Best International Island Destination’ at the Outlook Traveller Awards night held in New Delhi, India. The
IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism.
