Ras Al Khaimah signs agreement with Cox & Kings Ltd to increase arrivals from India

Ras Al Khaimah has signed an agreement with Cox & Kings Ltd., the leading tour operator from India, to strengthen its relationship and expand its presence in the Indian market.

Ras Al Khaimah has signed an agreement with Cox & Kings Ltd., the leading tour operator from India, to strengthen its relationship and expand its presence in the Indian market, which is one of the fastest outbound markets in the region. This agreement will focus on promoting the various aspects of Ras Al Khaimah and popularize it in the Indian market.

The agreement, which was signed lately at Arabian Travel Market (ATM), was aimed at increasing tourism arrivals to Ras Al Khaimah from India.  The partnership, which will take effect from May 1st 2016, will also introduce Ras Al Khaimah to the Indian market through specially created itineraries, creation of standalone tourism products for the emirate and market the destination via a series of campaigns and training programmes for Cox & Kings staff. India has already cemented its position as one of the emirate’s leading source markets with an 80 percent increase in visitors’ year-on-year (2014-2015).

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said- “Following our revised strategies and Vision to reach one million visitors by the end of 2018, we will be announcing a number of partnerships such as this. Air India Express has already launched new routes to the emirate and our agreement with Cox & Kings will ensure we’re making the destination as accessible as ever. We are proud to begin a long relationship with such an established travel company within one of our top source markets. India offers an important contribution towards our overall visitor figures and we keen to progress this opportunity to target Indian travellers even further.”

Ashutosh Mehere, Sr. Vice President, Alliances & Special Projects, Cox & Kings Ltd., said: “Ras Al Khaimah offers the Indian traveler an opportunity to explore a new destination.  We will focus on promoting the destination aggressively in the Indian market and create packages that are affordable and capture the essence of the destination.’’ The signing took place on 27th April at Ras Al Khaimah Tourism Development Authority’s stand at ATM.

About author

TnH Global
TnH Global 3835 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email: admin@tnhglobal.com

You might also like

Destinations

TRAVELXP HD is currently shooting in Canary Islands

The Indian brand Travel XP HD, recognized as the World’s Leading Travel Channel, is shooting in Tenerife and Gran Canaria since last Tuesday. Their aim is to highlight the beauty,

Destinations

Emirates Holidays launches the Big Holiday Sale

Emirates Holidays has launched The Big Holiday Sale, where the world is now on sale with excellent value offers to exciting destinations around the globe. Each week, Emirates Holidays will

Destinations

Relive the historic era of India’s freedom struggle

Every year Indians across the globe celebrates 15 August as Independence Day with great fanfare, pride and joy. This hard-earned independence had come with great struggle and sacrifice of our

0 Comments

No Comments Yet!

You can be first to comment this post!