January 20, 2017 TnH Global

Sabre helps Emirates airline enhance traveller experience using merchandising technology

Sabre supports Emirates airline’s vision to personalise experience for passengers, creating better service and new revenue opportunities!

Sabre Corporation is supporting Emirates airline with industry-leading technology that personalises the travel experience for consumers by enabling them to easily purchase a range of customised fares. Sabre and Emirates have also signed a new long-term global distribution agreement to make the airline’s fares available to travel agents globally who use Sabre.

Emirates, the world’s largest international airline, operates more than 3,600 flights per week to over 150 destinations across six continents. Sabre’s technology will enable the airline to effectively market and sell its expansive roster of fares globally through the Sabre Travel Marketplace, reaching more than 425,000 travel agents across the world.

Sabre’s technology enables travel agents to meet a growing demand and expectation from consumers for more personalised products and services. Using Sabre’s enhanced solution, travel agents can now provide travellers with Emirates’ range of branded fares, which enable passengers to choose fares based on what is most important to them – such as purchasing a budget fare, earning the most air miles or having the greatest degree of flexibility.

“Emirates airline is a brand that invests significantly in differentiating the traveller experience, and personalisation plays a central role in this strategy,” said Dean Bibb, vice president EMEA at Sabre. “The airline’s new range of branded fares offers passengers more choices and greater control over their travel experience, which often means happier travellers and higher satisfaction. Helping our airline customers put travellers at the heart of their operation is a major focus for Sabre and our investment efforts.”

Travel agents using Sabre can now offer clients more informed choices and a higher level of customer service, while also driving upsell opportunities based on enhanced visibility to specific brand offerings. Emirates joins a growing list of carriers that merchandise and sell their branded fares and ancillary products and services, to their travellers through Sabre.

Sabre’s travel marketplace plays an important role in facilitating the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to more than 425,000 travel agents and thousands of corporations who use it to shop, book and manage travel. It is one of the world’s largest marketplaces, processing over US $120 billion in estimated travel spend.