Sri Lanka Tourism Promotion Bureau conducts roadshow in Mumbai
Sri Lanka Tourism Promotion Bureau conducted a road show for the travel trade and wedding planners in Mumbai, with an aim to increase footfalls to the emerald island. The road show saw an attendance of 27 participants from Sri Lanka comprising of leading travel companies and hoteliers besides the national carrier, SriLankan Airlines.
Speaking about India as a market, Madubhani Perera, Director of Marketing, Sri Lanka Tourism Promotion Bureau who attended and addressed the gathering said, “India is a very important market for us. We have seen an annual rise in arrival numbers from India over the years. The road show was conducted to increase destination awareness and highlight the new attractions in Sri Lanka. We hope this event will add a positive impact and further increase Indian footfall in Sri Lanka. Further we have planned several promotional activities for Indian markets”
Apart from the road show in Mumbai, the SLTPB has plans of conducting road shows in Chennai, Hyderabad, Kolkata and Pune later in the year. The promotion plans for 2017 also include joint promotions with international partners and a digital marketing campaign targeting potential Indian travellers. Sri Lanka received a 12.8% increase in Indian tourist arrivals in 2016 and are expecting an even better double digit increase in 2017.
The roadshow was organized by Blue Square Consultants and received an overwhelming response as a large number of agents & wedding planners attended the event.
You might also like
Ginger Hotels expands its footprint in Goa
Ginger Hotels announced the opening of their second hotel in Goa with the launch of Ginger Goa, Dona Paula. The move is in line with Indian Hotels Company Limited’s (IHCL)
Indian arrivals to Greece witness a record-breaking growth of 119% from January to September 2018 vis-à-vis same period in 2017
More than 38,000 Indian travellers have visited the country from January to September 2018 As per the statistics released by Greece National Tourist Office (GNTO) and Athens International Airport, 38,046
Kerala Tourism organises Carnatic Music Festival to woo tourists
In order to attract tourist footfall, DTPC Palakkad organized the week long Kalpathy National Music Festival in association with the cultural department. The six-day festival was designed to promote the classical
