Thomas Cook India capitalizes on the strong growth potential
Launches Hello Series-a One Week Getaway featuring a single standalone destination.
Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, has introduced a unique “Hello Series” portfolio of group holidays offering an in-depth exposure to a standalone exotic destination- at an affordable price point.
India’s group travellers are coming of age and Thomas Cook India’s consumer analytics has revealed two interesting trends from its group traveller segment: a significant and rising demand (over 36%) for mono-destination itineraries that explore a destination in-depth as against ticking off multiple bucket-list destinations in a single trip. In addition, the company’s data also highlights an increasing preference among India’s group travellers for fresh, new and exotic destinations.
Thomas Cook India’s Hello Series was hence conceptualized as a weeklong getaway for travellers wanting to discover the nuances of exotic destinations at leisure, along with the comfort/reassurance and affordability of an escorted group tour.
An important differentiator that the Hello Series offers travellers is the flexibility/freedom to top up the tour’s basic sightseeing with additional sightseeing elements/experiences, based on their specific interests/preferences.
The all-inclusive Hello Series (accommodation, airfare ex Mumbai, meals, visa & sightseeing) are attractively priced, starting from Rs. 56,500. The unique international destinations featured include Portugal, Russia, Japan, Azerbaijan, Ukraine, Armenia, Greece, Namibia and Kazakhstan. The packages are available across Thomas Cook India’s omni-channel network: its online platforms (mobile & website), call centers & extensive offline outlets.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa & Passport Services said, “While India’s new age travellers are hungry to explore different facets of a single destination and at their own pace, they also need the reassurance of an experienced tour manager with the added comfort of a group tour. Our Hello Series will do all this and more—with unique flexibility of top-up sightseeing tours, and all of this at attractive price points!”
He added, “This unique tour package “The Hello Series” provides our customers with the opportunity to discover unknown lands, make friends with new people and spread more Hello’s around the globe.”
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