Thomas Cook India continues expansion drive

Thomas Cook India continues expansion drive

  • South India currently the company’s largest and fastest growing source market
  • Strong 32% increase in the company’s Leisure Business from South India
  • Expands organically- opens 8 new outlets in the region

Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, in a focussed initiative to tap the strong potential of South India, has strengthened its presence across the region with the opening of 8 new outlets over the last year. This expansion augments Thomas Cook India’s distribution and reach in South India to 50 consumer access centers: 23 owned branches and 27 Gold Circle Partner (franchise) outlets.

Thomas Cook India’s internal data has revealed significant and growing demand from its South India markets: 28% YoY over the last 3 years, and currently at +32% over the same period of the previous year. What is noteworthy in Thomas Cook’s South India growth story is that this demand is being witnessed across metros, smaller highly viable (yet underleveraged) catchments within metros, as also tier 2 & 3 markets. Source markets of Mysuru, Mangaluru, Udupi, Coimbatore, Madurai, Vijayawada, Visakhapatnam, and Kozhikode have been key growth drivers for the company.

Thomas Cook India’s consumer insights for South India reveal that South India’s new age traveller of today is a clear value-seeker, who looks for “brag-worthy” experiences and exciting new destinations/locales to explore. Family vacations have topped the company’s leisure travel segment, followed by cruise holidays, honeymoons and extended weekend getaways. The last year has seen significant demand for destinations like Europe (Italy, Switzerland, France, and Austria), Australia, Scandinavia, and Bali; while destinations like Egypt and Japan have also emerged as strong favourites.

Thomas Cook India’s unique Kannada, Tamil & Telugu group escorted tours offer its customers a home-away-from-home experience with Thomas Cook’s professional, friendly tour managers who speak the local language; and the added comfort of local Indian meals on tour. The company’s Regional Tours have been a strategic initiative to leverage the strong growth of South India’s 2 & 3 markets.

To accelerate its growth momentum, Thomas Cook India continues focus on its organic strategy for South India and recently opened a new Gold Circle Partner franchise outlet at Vadapalani, Chennai. Situated in the heart of Chennai, Vadapalani is a significant catchment area for Thomas Cook India. The new outlet offers consumers end-to-end travel solutions with a bouquet of travel and travel related services, including:

  • International & Domestic Holidays (Group escorted tours, Personalised individual holidays, Regional Tours, Cruises and more)
  • Travel Insurance

Rajeev Kale, ‎President & Country Head, Leisure Travel & M.I.C.E – Thomas Cook (India) Ltd. said “South India continues to power our growth story- it is today our largest and fastest source market, growing currently at 32%. Our strategic focus is to maximise on this market potential via organic expansion and we’ve carefully selected high footfall centres for our new outlets- in prime catchment locations within metros as well as in Tier 2 & Tier 3 locations in South India. Our new outlets in this region give our customers (across families, business travellers, millennials, senior citizens, students and NRIs) access to Thomas Cook’s experts right at their doorstep!”

He added, “While we have witnessed a strong demand from cities, smaller catchment areas within these cities, mini metros and tier 2 & 3 markets have also been emerging strongly. We intend to continue to focus and grow in the smaller catchments areas given their high potential for our holidays business.

About author

TnH Global
TnH Global 3869 posts

Our platform is the most comprehensive, current and accurate content destination for tourism that also offers the opportunity to connect and network with quality buyers and sellers.

Name: TnH Global              Email:

You might also like


Think Strawberries announces new clients

Disneyland Paris, Visit Orlando, Sharjah Commerce & Tourism Development Authority, Tourismo De Portugal, Majid Al Futtaim Group (Ski Dubai, iFly Dubai and Orbi Dubai), Cocoon Maldives Think Strawberries, India and

Vistara announces 3-day Celebration Sale with fares starting INR 899 all-in

• Fares starting INR 899 all-in one way • Booking Period: 10 January 2017 – 12January 2017 (midnight) • Travel Period: 25 January 2017 – 01 October 2017 • Customers


Deccan Odyssey’s Early Bird Offer is here to turn your dream into reality

Travel for seven nights at the cost of five nights only Asia’s Leading Luxury Train, the Deccan Odyssey has made the most awaited announcement of the year. Rolling out its


No Comments Yet!

You can be first to comment this post!