German National Tourist Office, India
The German National Tourist Office (GNTO), India is the official representative office of the German National Tourist Board. With its inception in 2006, the GNTO is based in New Delhi to facilitate, strategize and implement the goals outlined by the German National Tourist Board to enhance the positive image of Destination Germany.
Our one of the most important objectives is to promote Germany as a leisure destination. Our all marketing and PR activities are executed in order to reinforce and create more demand among Indians to make Germany as one of the prospective destinations to visit.
Till April’2015, Germany has witnessed 210,775 overnights from India and had registered 13.3 % growth as compared to April’14.
Key Focus of GNTO:
Our core focus is to generate visitor arrivals for the following segments
- Family Travel
- Corporate Travel
- MICE (Meetings, Incentives, Conferences and Events)
- Honeymooners
- GIT (Group inclusive travel)
- FIT (Free Individual travelers)
- Special Interest Groups
Our Core Competence:
- Developing and execute high impact and result oriented Sales and Marketing initiatives
- Undertake a range of destination marketing activities targeting specific Indian markets
- Engage with the industry and assist in its development
- Undertake research and analysis
Activities undertaken by GNTO, India:
Trade Activities:
- Trade Relations
- Trade Coop Marketing
- Trade Events
- Sales Calls & Meetings
- Trainings
- Roadshows
- Familiarization trips
- Brochure design
- Reporting
- Market & Trend Analysis
- Trade Consulting
PR Activities:
- Strategic PR Consulting
- Media Relations
- Editorial Visits
- Story Pitch
- Interviews
- Media Events
- Media Co-operations
- Text Work
- Press trips
- Promotions, strategic alliances
- Controlling / Clipping service
- Reporting
Consumer Activities
- Consumer awareness
- Direct Marketing through various offline and online activities
- Contents
- Consumer events
- Study material
- Newsletter
- Blogger campaigns
Achievement of GNTO
- Continuous increase in the overnights for Germany and developing it as a favorable destination for travelers
- Making Destination, a lucrative option for MICE
- Enhanced PR and image building for the Destination
- Projecting Germany in Bollywood movies and entertainment industry
- Enhancing consumer communication through online, social media, print and outdoor activities
- Breaking the myths about the destination and making it ideal for travel
- Working closely with other tourism products such as airlines, hotels etc. to leverage the entire tourism industry.
- Developing alliances with organizations such as OTOAI, German Embassy, Goethe institute, Indo- German chamber of commerce etc.
Growth Rate over the Years
Total Number of Overnights (2007-2014)
| Year | Overnights in Numbers | Overnights in Percentage |
| 2007 | 377025 | 32.7 |
| 2008 | 421514 | 11.8 |
| 2009 | 358588 | -14.9 |
| 2010 | 455.655 | 26.2 |
| 2011 | 547480 | 20.1 |
| 2012 | 584508 | 6.8 |
| 2013 | 615617 | 5.4 |
| 2014 | 650103 | 5.6 |
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