Thomas Cook India launches exclusive Regional Maharashtrian Product- Avismarniya and Apratim Tours
Holiday Melas in key Maharashtra markets Thane Pune, Kolhapur; Ties up with Marathi movie ‘Rajwade & Sons’ for consumer engagement.
Thomas Cook (India) Ltd has announced a 3-city promotional ‘Holiday Mela’ to launch its exclusive Maharashtrian Regional international tours – Avismarniya and Apratim Tours. Thomas Cook’s Holiday Mela commenced in Kolhapur, followed by Pune and its finale in Thane.
In 2015, Thomas Cook saw an increase of over 20% in its holiday business emerging from Maharashtra. The launch of its Maharashtrian Regional Avismarniya and Apratim Tours is hence Thomas Cook’s strategic initiative to leverage the potential of this rapidly growing Maharashtra consumer market.
Thomas Cook’s Avismarniya and Apratim Tours cover both Europe and Asia and offer unique features, including Local Maharashtrian cuisine elements on tour; The reassurance and expertise of an accompanying Marathi speaking Thomas Cook Tour Manager and Brochures and itineraries in Marathi.
To showcase its unique Maharashtrian Tours and target the high potential Maharashtrian consumers Thomas Cook collaborated with Marathi actor Atul Kulkarni and his film Rajwade & Sons. As part of the 3-city Holiday Mela, Thomas Cook has included an exclusive Meet & Greet event for its esteemed customers and media – to interact with the cast of Rajwade & Sons. Present at the event were Shibani Phadkar, Senior Vice President & Head Products & Operations & Jatinder Paul Singh, Senior Vice President & Head – Sales & Distribution, Leisure (Outbound) along with the stellar star cast of Rajwade & Sons – Atul Kulkarni & Sachin Khedekar.
You might also like
TAAI to MoT: Year 2022 is to stabilise and sustain Travel and Tourism Trade
Mrs Jyoti Mayal, TAAI President, handed over a Focus 2022 document to Mr. Arvind Singh, Secretary – Tourism. TAAI paid its gratitude and appreciated the ministry’s efforts and support extended
Dr. Mahesh Sharma asks IATO’s members to take benefit of its convention being held in Indore
Union Tourism Minister Dr. Mahesh Sharma said that IATO is promoting tourism and supporting the ministry in marketing India in overseas markets. IATO’s 31st Annual Convention will be held in Indore
Travelyaari’s tie up with Yes Money
Bus booking platform Travelyaari ties up with domestic remittance service provider Yes Money to facilitate quick ticketing transactions. Travelyaari has tied up with Yes Bank’s domestic remittance service, Yes Money,
