November 24, 2015 TnH Global

Thomas Cook India launches exclusive Regional Maharashtrian Product- Avismarniya and Apratim Tours

Holiday Melas in key Maharashtra markets Thane Pune, Kolhapur; Ties up with Marathi movie ‘Rajwade & Sons’ for consumer engagement.

Thomas Cook (India) Ltd has announced a 3-city promotional ‘Holiday Mela’ to launch its exclusive Maharashtrian Regional international tours – Avismarniya and Apratim Tours. Thomas Cook’s Holiday Mela commenced in Kolhapur, followed by Pune and its finale in Thane.

In 2015, Thomas Cook saw an increase of over 20% in its holiday business emerging from Maharashtra. The launch of its Maharashtrian Regional Avismarniya and Apratim Tours is hence Thomas Cook’s strategic initiative to leverage the potential of this rapidly growing Maharashtra consumer market.

Thomas Cook’s Avismarniya and Apratim Tours cover both Europe and Asia and offer unique features, including Local Maharashtrian cuisine elements on tour; The reassurance and expertise of an accompanying Marathi speaking Thomas Cook Tour Manager and Brochures and itineraries in Marathi.

To showcase its unique Maharashtrian Tours and target the high potential Maharashtrian consumers Thomas Cook collaborated with Marathi actor Atul Kulkarni and his film Rajwade & Sons. As part of the 3-city Holiday Mela, Thomas Cook has included an exclusive Meet & Greet event for its esteemed customers and media – to interact with the cast of Rajwade & Sons. Present at the event were Shibani Phadkar, Senior Vice President & Head Products & Operations & Jatinder Paul Singh, Senior Vice President & Head – Sales & Distribution, Leisure (Outbound) along with the stellar star cast of Rajwade & Sons – Atul Kulkarni & Sachin Khedekar.