November 30, 2015 TnH Global 0

Nijhawan Group now represents Dubai Parks and Resorts in India

Dubai Parks & Resorts, opening in October 2016 will be Middle East’s largest multi-themed leisure and entertainment destination.

Dubai Parks & Resorts will comprise three theme parks and one water park: motiongate™ Dubai, Bollywood Parks™ Dubai,

LEGOLAND® Dubai and LEGOLAND® Water Park. The development will also feature Riverland ™ Dubai – a grand entrance plaza and Lapita™ Autograph Collection® Hotels, a family themed hotel. Bollywood Parks, Dubai will be the first-of-its-kind leisure cum entertainment destination in the World that will showcase the authentic Bollywood movie experience.

Dubai Parks & Resorts is scheduled to be launched in October 2016. It will cater to all age- groups of travelers from kids to senior citizens. “All our theme parks are very unique and will offer incredible and amazing experience to guests and visitors. Our theme parks will change the hospitality, leisure and entertainment landscape of Dubai. This will be a great addition to the landmarks of the city” said Nevil D’Souza, Head –Sales, Dubai Parks & Resorts.

D’Souza said that the Dubai Parks & Resorts will cater to the needs and aspirations of all age groups of travelers. We will target all the key segments like leisure, MICE, Corporate, Schools and Weddings but leisure segment will definitely play the most significant role. It will be a must-see attraction for people visiting Dubai.

Commenting on the occasion, Ankush Nijhawan, MD – Nijhawan Group, said: “We are delighted with this collaboration as India is one of the top source markets for Dubai & the number of Indian visitors to Dubai continues to grow. India is one of the fastest growing markets of outbound tourists, and an estimated potential of 50 million outbound travellers by 2020 makes it a key market to be captured by Dubai Parks & Resorts”.

India is the largest source market for Dubai. Dubai is like a home destination for Indians as it is just three-hour flight from India. Dubai has a very strong relation with India.

Dubai Parks & Resorts has a very strategic marketing plan scheduled prior to its launch in October next year. “We will be doing a lot of marketing activities to create awareness and build our brands. We will participate in key global B2B travel exhibitions such as WTM London, ITB Berlin, SATTE in Delhi and OTM in Mumbai to promote Dubai Parks & Resorts. We will also work with Indian travel agents, tour operators and online travel agencies,” said D’Souza.