IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Indian outbound travel to Turkey sees an upward trend
Number of Indian tourists travelling to Turkey doubled in first two quarters Increase in number of Indian weddings & MICE groups in Turkey The Turkish Tourism Board in India recently
India’s Tourism Industry: ‘In a State of Shock & Disbelief’
Finance Minister Nirmala Sitharaman on Sunday made her fifth and final set of announcements as part 20 lakhs crore Aatma Nirbhar Bharat economic package announced earlier by PM Narendra Modi
Oceania’s Travel & Tourism Sector Could Boost Region’s Economy by US$112BN Over the Next Decade
Regional Travel & Tourism to unlock its economic and social potential if key actions are taken Perth, Australia: A new report by the World Travel & Tourism Council (WTTC) reveals
