IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
SATTE 2017 to showcase renowned travel and tourism brands
SATTE works closely with travel associations, organisations and media houses! UBM India is all set to host the 24th edition of SATTE, one of South Asia’s leading travel trade shows,
US, UK apply for most India e-tourist visas
India’s e-tourist visas continue to be most popular with travellers from the US and UK. According to new data from India’s Ministry of Tourism, the country issued a total of
Portugal Welcomes Back Indian Visitors
Portugal welcomes all visitors independently of the country of origin or purpose of travel. Portugal is the perfect holiday destination year-round, with its mild climate, 3,000 hours of sunshine per
