February 23, 2018 TnH Global

Kolkata hosts ‘India International Travel Mart 2018′

The capital of West Bengal, Kolkata is hosting ‘India International Travel Mart’. With this year’s edition of ‘IITM’ in Kolkata, Sphere Travelmedia & Exhibitions Pvt. Ltd., completes 19 years of creating business opportunities for the Hospitality, Travel and Tourism industry from India and abroad.

‘India International Travel Mart’, at present is being organized in key source markets of Bengaluru, Chennai, Mumbai, Pune, Hyderabad, Cochin and now Kolkata. IITM was established in 1998 and it is in its inaugural year at Kolkata will have over 125 participants from 18 Indian states and five countries. The participants include travel agents and tour operators, DMC, Hotels & Resorts, National Tourist Organizations, Cruises, Airlines, Online Travel Portals, etc.

The three-day event will showcase glimpses from the travel, tourism and hospitality industries. The time of IITM Kolkata is perfect for the upcoming Pahela Baishakh (Pahela Baishakh is the traditional new year day of the Bengali people. It is celebrated on 15 April) & summer Holidays, long weekends as well as round-the-year travel, vacations and business plans. The exhibition would be open between 11.00 am and 7.00 pm during the three days.

Tourism studies and trends indicate that 2018 – 19 will see more than 20 million Indian tourists embanking on overseas travel. With the advent of low cost international airfares and holiday packages being available on monthly instalments payable over a period of time, international travel is no longer a luxury.

Event Highlights:

Dates: 23 – 25 February, 2018

Venue: Eco Park, Gate No1, Exhibition Ground, New Town

Timings: 11.00 a.m – 7.00 p.m

Theme: Get Set for Summer Holidays!

The event is being organized in association with ‘West Bengal Tourism’. The event has than 15 state tourism departments participating, making it one of the highlights of the travel industry in the country.
Gujarat Tourism, Jammu and Kashmir Tourism, and Arunachal Pradesh Tourism are the ‘Partner States’ at the Event.
Andhra Pradesh, Goa, Bihar, Himachal, & Madhya Pradesh are the Feature States at the event.
Other state being represented include Jammu & Kashmir, Madhya Pradesh Tourism, Punjab, Kerala, Bihar, Chhattisgarh, Jharkhand, Andhra Pradesh, Karnataka, Goa etc.
Travel Agent and Hotelier delegation from Jammu & Kashmir, Andhra Pradesh, Arunachal Pradesh and Goa are looking at wooing the West Bengal travel market for the coming summer season.
Special Packages to over 100 destinations
More than 100 hotels and resorts are participating from all over India, making it one of the most diverse ranges of hospitality products in the country on display.
Diverse Tourism segments are on display such as Pilgrimage Travel, Adventure, Cultural pursuits, shopping tours, etc.
More than 20% increase in Exhibitor space.
Footfalls of over 15,000 discerning Holiday seekers expected.
OYO Rooms is the Platinum Hospitality Partner

The ‘India International Travel Mart’ provides an ideal ‘marketing opportunity’ and ‘excellent backdrop’ to enhance the participant’s ‘brand-equity’ in the eyes of the discerning end consumer and the travel-trade.

The Exhibitor Profile includes National Tourism Organizations & State Tourism Promotion Boards, Destination Management Organizations, Airlines, Charters, Railways, Passenger Transporters, and Car Rentals, Shipping, Cruise liners, Travel Agents and Tour Operators, Holiday Packages & Holiday financiers, Technology Providers, Hotel Reservation Networks, Hotels & Resorts, Wild – life Resorts, Health Spas and Ayurvedic Center’s, Time – Share Resorts, Eco – Clubs and Adventure Sports, Education Institutions in the field of Hospitality and tourism studies.

The fair is being organized with a view to increase the inflow of tourists in India and also drive the policies that help the sector grow. IITM covers Nine key markets across the country annually including Bengaluru, Chennai, Delhi, Ahmedabad, Mumbai, Hyderabad, Pune, Kochi and Kolkata.

Boost for Domestic Tourism: The event showcases virtually travel and hospitality products from every part of the country, making it one of the biggest congregations of travel-trade in the country. The event provides unmatched networking opportunities to interact with Travel-trade and corporate buyers alike.