April 4, 2025 TnH Global

Cinnamon Hotels & Resorts Expands India Outreach with AVIAREPS Partnership, Targeting Luxury, and Experiential Travelers

Cinnamon Hotels & Resorts, Sri Lanka’s leading hospitality group, has appointed AVIAREPS India to spearhead its Public Relations and brand positioning efforts in India. Leveraging its strong presence in the Indian market and the country’s rapidly growing outbound travel segment, Cinnamon Hotels & Resorts aims to refine its communications approach and solidify its leadership position among Indian travelers through AVIAREPS’s extensive network and strong media relationships.

With a portfolio of 17 properties, including Sri Lanka’s first integrated resort, Cinnamon Life -City of Dreams Sri Lanka, the brand is setting new benchmarks in luxury and immersive hospitality across the region. Opened last year, Cinnamon Life is Sri Lanka’s largest private investment, at USD 1.3 billion, featuring 687 rooms, 12 F&B spaces including specialty restaurants, and a 16,000 sqm MICE venue. In partnership with Melco, a top global casino operator, it also houses South Asia’s largest gaming space (17,500 sqm) and an upcoming mall set to open in Q3 this year.

Commenting on the appointment, Radhey Tawar, Chief Commercial Officer, Cinnamon Hotels & Resorts, stated, “Sri Lanka’s tourism sector is experiencing a strong revival, driven by targeted promotions, enhanced airline connectivity, and strategic visa policies. The country is on track to achieve its ambitious goal of attracting 2.5 million tourists in 2025, reinforcing its position as a must-visit destination.”

Adding further to it Ellona Pereira, General Manager, AVAIREPS India, has stated, “We are thrilled to strengthen our long-standing partnership with Cinnamon Hotels & Resorts by leading its PR strategy in India. With the Indian travel market witnessing rapid growth and Sri Lanka emerging as a preferred destination, we see immense potential to elevate Cinnamon’s brand visibility among luxury and experiential travelers. Our focus will be on strategically positioning Cinnamon as the premier choice for Indian travelers seeking world-class hospitality. This collaboration is a valuable addition to our PR portfolio, and we look forward to shaping a powerful narrative for Cinnamon in the Indian market.”

With Sri Lanka’s tourism revenue projected to reach USD 3.17 billion in 2025, Cinnamon Hotels & Resorts is actively expanding its presence beyond Colombo. The group recently launched a new property – Kandy Myst by Cinnamon and has ambitious plans to strengthen its footprint in key international markets, including the Maldives, the UK, the Middle East, and China.

As Sri Lanka’s leading hospitality brand, Cinnamon Hotels & Resorts remains committed to delivering exceptional experiences, fostering tourism growth, and redefining luxury hospitality across the region.