November 13, 2025 TnH Global

Saudi builds on the excitement of CR7 campaign with ‘Saudi Sporting Arena’ at Game Palacio, New Delhi

The event, scheduled on November 14, sets the stage for a five-city mega celebration from November 21–23

Building on the global momentum of its latest campaign “I Came for Football, I Stayed for More” starring football legend Cristiano Ronaldo (CR7), Saudi Tourism Authority’s consumer facing brand ‘Saudi, Welcome to Arabia’ is set to bring an electrifying experience to India with its exclusive Curated Event: ‘Saudi Sporting Arena’. Scheduled to take place at The Game Palacio, New Delhi, the immersive event will unite trade partners and influencers for an exciting evening that celebrates Saudi as the global hub for international sports, world-class entertainment, and one-of-a-kind cultural events.

The event celebrates the deep cultural affinity between India and Saudi, inspiring Indian travellers to explore the destination through its ‘Unreal Calendar’, an immersive journey unveiled by CR7. From football to Formula 1, esports World Cup to golf, film festivals to fashion weeks, Saudi is redefining what it means to travel for passion and stay for more.

Through immersive displays, engaging activities, and curated interactions, attendees will experience the innovation and ambition that define Saudi’s Vision 2030, a blueprint driving transformation through tourism, creativity, and global connection.

The event is also a prelude to a mega three-day event that will be celebrated across India later this month. The five-city event, scheduled from November 21-23 will encapsulate the energy of ‘Saudi, Welcome to Arabia’, as it invites Indians to discover not just Saudi’s world-class sports calendar, but the incredible diversity of experiences that await beyond the stadiums and arenas. The mega event will also unveil exciting tours and packages for Indian travellers to visit and explore Saudi for its unique experiences.

As ‘Saudi Sporting Arena’ inspires Indian trade partners to explore and promote Saudi’s many sides, it will also act as a catalyst to the mega five-city three-day event to be unveiled later this month. As Ronaldo himself says that “This is where the future of sport is being written,” the ‘Saudi Sporting Hub’ brings that future a little closer, right here in New Delhi.