Saudia Continues to Support Saudi Arabia’s Dynamic Global Events Exciting travel events across Saudi Arabia – including wellness, sports, and music – set the stage for the 2026 travel.
As Saudi Arabia continues to build momentum as a premier international destination, Saudia, the Kingdom’s national flag carrier, is reinforcing its role as the airline supporting access to the country’s most anticipated events throughout 2026.
From world-class sports to vibrant cultural festivals, the year ahead showcases Saudi Arabia’s continued evolution into the global stage. With major hubs in Jeddah and Riyadh, Saudia is uniquely positioned to facilitate travel for the Kingdom’s expanding calendar of events.
Looking ahead to 2026, visitors can expect the continuation, introduction, or return of a sophisticated array of global highlights such as:
Diriyah Season (Nov 2025 – March 2026) – Offering a powerful convergence of living history, world-class culinary experiences, and captivating performance in the ancestral home of the Saudi state. This season offers a diverse range of culture and heritage-driven programming centered around the UNESCO World Heritage site of At-Turaif.
Riyadh Season (Oct 2025 – March 2026) The Kingdom’s flagship entertainment festival continues to push boundaries with a massive lineup of global concerts, elite sporting events like the WWE Royal Rumble, and high-energy attractions such as Beast Land, inspired by the challenges of MrBeast.
A new highlight of the current season is the BLVD Flowers zone, presenting a record-breaking botanical wonderland spanning 214,000 square meters and featuring 200 million real blossoms and 3D floral art with three retired Saudia Boeing 777s integrated into the garden, allowing visitors to discover a landscape where aviation meets art.
Diriyah Contemporary Art Biennale (Opens Jan 2026- May 2026): Hosted in the creative JAX District, this premier art event features over 70 international artists. The 2026 edition, “In Interludes and Transitions,” explores the global themes of movement and cultural exchange through large-scale installations and performances.
Noor Riyadh (Dates to be announced, 2026):
The world’s largest annual light art festival, transforming Saudi Arabia’s capital into an open-air gallery through large-scale light installations, immersive artworks, and creative programming by leading international and regional artists.
In addition, Saudi Arabia’s events calendar includes globally recognized cultural, entertainment, and sporting attractions such as MDLBEAST, the Historic Jeddah Festival in Al Balad, and Winter Wonderland, alongside a selection of Saudia-supported international events, including Formula E, the Esports World Cup, and The Saudi Cup—an internationally acclaimed thoroughbred horse-racing event and the world’s richest race by prize value—further reinforcing the Kingdom’s appeal as a year-round destination for global audiences.
With premium, award-winning in-cabin service, state-of-the-art aircraft, and strategic global partnerships, Saudia continues to expand access to the country’s most compelling destinations and experiences. Each flight supports Saudi Arabia’s transformation into a global tourism and cultural hub – part of a broader movement toward sustainable development and diversified economic growth.
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