May 2, 2015 TnH Global

Singapore Airlines and TCS Introduce Mobile Solution for Cabin Crew

TCS CrewCollab Solution will deliver more personalised customer service.

Tata Consultancy Services has announced Singapore Airlines (SIA) and TCS have introduced TCS CrewCollab Solution, a tablet-based mobile application for cabin crew to deliver more personalised customer service and to automate and streamline in-flight processes for cabin crew. The application has been jointly developed through a collaboration project by SIA and TCS, which leverages on SIA’s service excellence and TCS’ strength in digital technology development. SIA is the launch customer for TCS CrewCollab Solution and its cabin crew are now using it on board. Crew can view information which traditionally has been in paper format, such as customer service lists, flight information and crew lists, digitally via tablets during flights.

In addition to the accessing and updating of flight, crew and service information digitally, SIA’s cabin crew will also be able to create digital voyage reports for each flight and enhance the efficiency and effectiveness of follow-up items across the many functional areas of the airline. Additionally, crew will be able to use the application to access digital versions of key documents such as safety manuals, service procedures manuals, catering information, crew memos or alerts and crew-to-crew handover notes. “We are very pleased to collaborate with our long-standing partner Tata Consultancy Services to develop TCS CrewCollab Solution. The application is vital to how we will continue to improve our operations and enhance our customer servicing on board. We look forward to developing the application further in partnership with TCS, to enable our crew to offer a more personalised customer experience and meet our customers’ evolving travel needs,” said Singapore Airlines’ Senior Vice President Cabin Crew, Mr Marvin Tan.

“Digital forces like mobile, social and big data analytics are creating tremendous possibilities for businesses globally. TCS CrewCollab Solution harnesses these digital forces in the hands of airline crew to deliver enriched customer experience,” said S Sukanya, VP and Global Head, Travel Transportation and Hospitality Unit, TCS. “Singapore Airlines is one of our most valuable and long standing clients in the region and this partnership brings an industry-validated, ready-to-deploy solution to the airline industry,” she added. TCS CrewCollabSolution is available from TCS to airlines worldwide. It is the latest in a series of solution innovations from TCS’ Airline Innovation Lab, which provides an ecosystem for airlines to experiment with emerging technologies, helping establish TCS as a partner of choice for both co-innovation and transformation.