March 10, 2016 TnH Global 0

Carlson Rezidor hotel group signs seven hotels in Jammu and Kashmir in a multiple-property deal comprising 817 rooms

The deal with Mushtaq Group of Hotels involves 817 rooms under the Radisson Blu, Radisson and Country Inns & Suites brands.

Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, announced the signing of a portfolio agreement with Mushtaq Group of Hotels to openseven hotels comprising 817-rooms under the Radisson Blu®, Radisson® and Country Inns & Suites By CarlsonSM – Brands, in the northern Indian state of Jammu and Kashmir. The seven hotels will be located in the main gateway markets throughout the state and will position Carlson Rezidor Hotel Group as the largest international hotel operator in Jammu and Kashmir. The first hotel is expected to open in the fourth quarter of 2016 in Srinagar.

“This multiple-hotel portfolio deal underscores the rapid rate of Carlson Rezidor’s expansion and reinforces the leading position in India, a key market that we remain deeply committed to. They were pleased to be forging a new partnership and will be employing proven strategy of signing conversions as well as new builds to establish a strong brand presence efficiently and expediently,” said Thorsten Kirschke, President, Asia Pacific, Carlson Rezidor Hotel Group.

Raj Rana, Chief Executive Officer, South Asia, Carlson Rezidor Hotel Group added, “The region enjoys strong domestic leisure demand and is home to some of the most visited leisure destinations in India. Integral to hotels groups growth in India is an emphasis on expanding in leisure markets and state capitals. With the signing of this portfolio, it will make inroads into the summer and winter capital of Jammu and Kashmir, as well as provide our Club Carlson members an international brand choice in high demand leisure driven markets such as Srinagar, Pahalgam and Gulmarg.”