August 25, 2018 TnH Global 0

Goibibo unveils revamped GoCash+ loyalty rewards program

New program allows travelers to earn more GoCash+ and avail an extensive portfolio of travel perks
Now GoCash+ can be earned on travel bookings, referrals, updating business profiles, hotel reviews and Q&As and many more activities on the App
Goibibo App is redesigned with an additional interactive ‘earn’ home page for members

Goibibo, India’s leading online travel company, announced the launch of its upgraded loyalty program – ‘GoCash+ Rewards’. For the young, tech savvy, transaction focused customer for whom travelling is spontaneous and always on their minds, the new program offers additional value propositions to earn and redeem more GoCash+ and add travel benefits to enhance the overall booking experience on Goibibo.

The new program allows members to earn more GoCash+ based on an extensive range of activities such as, referrals, hotel reviews, hotel Q&A, sync contacts, updating member profile, business profile, social gratifications and bookings on the platform. Now, Goibibo members can elevate to the next level even faster by actively engaging on the App and enjoy all the additional travel benefits offered in each rewards slab. The earned GoCash+ can be simply redeemed to access an extensive portfolio of travel perks like free hotel room upgrades, seat selections, airport lounge access, meals on flight bookings, free insurance on flight bookings and other privileged services like GoCars and GoVouchers.

Commenting on the launch of the new GoCash+ Rewards, Anshuman Bapna, Chief Product Officer, Goibibo said – “It is our constant endeavour to offer the best travel booking experience to our customers. We have set our sight on unlocking higher potential of our new rewards program in the form of tangible benefits to transcend valuable incentives for our loyal customers. Reiterating our commitment to be the best in the travel sector and fulfil travel aspirations of our members, we focus on revolutionizing technology, reinventing propositions and widen the range of benefits through our redesigned App and new loyalty program.”

The redesigned Goibibo app has a new ‘Earn’ page that records member’s earnings of GoCash+, the primary reward currency of Goibibo and displays the redeemable rewards. Members can engage into various activities and earn GoCash+ spontaneously. Within this segment, users are categorized into tiers like bronze, silver, gold, platinum and titanium basis their spends on the platform and GoCash+ earnings, calculated over a period of 12 months. Each tier has added lucrative benefits for travelers to redeem for future bookings on the platform.